17 Online Marketing Strategies

 

By: Matt Bacak

Online Internet Marketing is one of the cheapest ways to promote your business in this day and age. It gives you access to all markets and market analysis tools which are cheaper, faster and more efficient compared to offline marketing strategies.

However, online marketing business has drastically changed over the years. Some strategies which were cheap and highly profitable several years back cannot be talked of today. Each online marketer has no otherwise but to keep up with new trends.

Good online marketing strategies are today based on 3 factors: quality, credibility and sociability. Below are 17 tips that can help you meet these goals:

1. Brilliant seo content: This comes first. ALL content made for any online marketing business must be search engine optimized. This includes your videos and pictures as well.
2. Make sure your content has credible information. It must be true and verifiable by others who know about it.
3. Talk of what you know. You wouldn’t want to be in a situation where you cannot answer a question in relation to what you talk about.
4. Analyze your competition and identify anything you can do better your competition does. Use that to rise up your niche rankings.
5. Produce videos and slideshows for your online marketing business. They rank better than most content nowadays. Many also prefer them to reading.
6. Engage your readers in your content: Ask them questions, offer to help them with their problems through your website comments and forums.
7. Produce either educative or humorous content for your online marketing strategies. These are easily sociable and can go viral.
8. Social Bookmark your content. More than half the internet users are on social media. Your internet marketing strategies should therefore involve social media marketing as well.
9. Participate in professional forums that are related to your niche. This is where you establish your credibility and build your brand.
10. Participate in powerful link building activities such as writing posts on other blogs in your niche; participate in more respected websites’ online activities, etc.
11. Use Image Bookmarking Sites. I never realized how important this one was until I found myself becoming fond of pinterest. Furthermore, its popularity has grown quite fast. You must incorporate it in online internet marketing.
12. Do you have a mailing list of subscribers? It is one of the oldest most effective online marketing strategies.
13. Be on mobile too: If your website is not on mobile, you risk missing about 80% of internet traffic. How many people in the world use smartphones today?
14. Pay per click works wonders. Here’s a secret: Google’s updates were out to protect their ppc customers. With other supportive aspects right, you will yield results.
15. Article marketing still works, do not ignore it. It will as long as people won’t stop reading.
16. If you have too much work to do for your internet marketing business, outsource the work. There are many good freelancers ready to do you a good job.
17.  Offer quality content on your website for free. Produce a document and use it to build your mailing list.