Google Adsense: What You Need to Know!
Description: Heard a lot about Google AdSense and not sure what it has for you? Here is a quick listing of benefits which can be derived by adding Google AdSense to your website and how it helps you generate revenue via your website traffic.
We read about how to develop a Google AdWord campaign, but where do these ads get featured? To think that the advertisements feature only on Google depending on the keywords searched by users is not true as that isis only part of the ad exposure. Google AdSense can be considered the other half of AdWords. AdSense allows website owners to feature relevant Google ads on their website which matches user profile with the profile requirement of each ad and also allows website owners to EARN revenue via the traffic generated by website.
So if you have a website which attracts decent number of hits every month, Google AdSense is probably a good revenue generation model for you and the below mentioned benefits should be effective to get you convinced:

Add a revenue stream to your business:
Google AdSense provides an added revenue stream to your business which is very easy to set up and has a robust backend application which delivers the most relevant ads to the most relevant target group.

Set up procedure is very simple:
You do not need any technology know-how when it comes to signing up with Google AdSense. A simple sign up process, subsequent approval, and copying some basic html code onto your website will get you started with Google ads on your site right away.

Immediate advertisers on your site:
Since Google already operates a very successful AdWords program, where thousands of advertisers sign up, you get immediate advertisers who would like to be featured on your website. No sales or marketing is required by you to get advertisers at any stage.

Continuous Technology enhancement at no cost to you:
Google research team spends thousands of man hours in improving the AdSense programme so that users are directed to the most relevant ads and all this is available to you with no cost.

Don’t fret if you don’t have a high viewer ship rate on your site:
You can still earn via Google AdSense. You can feature the Google search box on your site and the subsequent page displayed with the search results has ads featured on them which can be your revenue generating AdSense Campaign.

No Junk ads displayed on your website:
If you are concerned about displaying junk advertisements which might have no relevance to your website visitors, then Google AdSense is for you. Only relevant ads are displayed to users and that is picked by both the profile that you put together as well as the content on your website. A number of well defined filters work behind the AdSense programme allowing the application to be ‘intelligent’.

Find Google ads a tad boring?:
You are not the only one. Even Google engineers realize that the ads need some colour to them and you can add that to the display option. This does not eat into the users’ bandwidth and yet displays using a good colour combination on the website.
Google also operates a premium program for webmaster for the AdSense program if your website is attracting more than twenty million page views and five million search queries per month and this is known as AdSense Premier.

Getting started is easy:
It is difficult not to be convinced about the AdSense program, and you can start off quite easily with a single page form which requires basic information about the type of account you would like to have ( business or individual), website information, select product ( AdSense for Content or AdSense for Search) and contact information. Login needs to be created simply with a valid and frequently accessed email address. All the information submitted is sent to Google for approval and on approval, you receive a link to fetch code from which you need to post on your website and you are ON!

AdSense is an easy program to understand and implement and has already provided a steady source of income for many a net entrepreneurs! What are you waiting for?

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

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Enjoy,

Matt Bacak

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

I just put up a brand new blog that reviews seminars, products, and teleseminars to save you time and money! It’s called Matt Bacak Reviews go here: http://www.mattbacakreviews.com

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

cPanel Fantastico – Features and Benefits

With cPanel Fantastico, you can quickly install a variety of open source scripts on your website. So make sure your hosting company offers cPanel Fantastico.

Fantastico is a 3rd-party cPanel add-on and can be purchased and added to the standard cPanel interface. Fantastico allows you to quickly install a variety of open-source scripts. By selecting a script and providing some basic information for each, you can install a script within minutes. Fantastico is designed so that the script you install is always the newest available.
Below is some of the scripts available for installation in Fantastico:

Blogs
b2Evolution : A blog script featuring multiple blogs, categories/sub-categories, skins, search function, multiple languages and search engines friendly URLs.
Nucleus : A powerful blog script featuring multiple blogs, multiple authors, drafts, future posts and bookmarklets.
WordPress : A personal publishing tool with focus on aesthetics and featuring cross-blog tool, password protected posts, importing, typographical niceties, multiple authors and bookmarklets.
Content Management
Drupal : An advanced portal with collaborative book, search engines friendly URLs, online help, roles, full content search, site watching, threaded comments, version control, blogging and news aggregator.
Mambo : A professional level yet easy to use CMS featuring inline WYSIWYG content editors, newsfeeds, syndicated news, banners, mailing users, links manager, statistics, content archiving, date based content, 20 languages, modules and components.
php-Nuke : One of the most popular community-based portals with a big choice of languages and modules.
SiteFrame : A straightforward CMS designed for rapid deployment of community-based websites. Nice-looking templates, oriented toward document-sharing, clean interface.

Customer Relationships
Crafty Syntax : A Live Help chat system featuring monitor your visitors, proactively open a chat session, multiple chat sessions, referrer tracking, page view tracking, multiple operators, canned responses/images/URLs, multiple departments each with different icons, leave a message.
Help Center Live : Very powerful all-in-one help center including Live Help, Support Tickets and FAQ. Features include unlimited operators/departments, monitor visitors, initiate chat, collect visitor’s information, track visitor’s footprint, auto save chat transcripts, canned messages, leave a message, auto-assign tickets to operators, unlimited FAQ topics.
osTicket : Featuring email piping, pop3 login, unlimited email addresses, admin/staff/user panels, avoid autoresponder loops, limit maximum tickets user can have opened, accept attachments and limit size, pager alerts for admin.
Support Logic : A support tickets system featuring multiple email addresses, admin/staff/user panels, canned responses, HTML tags support, email limit on a per user/day basis, attachments.
Discussion Boards
Invision Board : A widely-popular open-source bulletin-board package, works well, simple user interface and admin panel, clean look, scales well, and can be customized.
SMF : Elegant. Effective. Powerful. Free. SMF is all of the above. SMF is a next-generation community software package and is jam-packed with features, while at the same time having a minimal impact on resources.

E-Commerce
CubeCart : An easy to use yet powerful shopping cart featuring unlimited categories and products, multiple payment gateways, downloadable products. The design is very easy to modify.
OS Commerce : A power-user shopping cart with a big variety of modules and support of almost every payment gateway.
ZenCart : Zen Cart is a free, user-friendly, open source shopping cart system. The software is being developed by group of like-minded shop owners, programmers, designers and consultants that think e-commerce could be and should be done differently.

Image Galleries
4Images Gallery : Unlimited categories/subcategories, web-based and FTP images upload, auto-thumbnails, comments, send a picture and rate a picture.
Coppermine : With categories and albums, thumbnails and intermediate size pics, search feature, new and random pictures, user management and user comments.
Gallery : Featuring albums within albums, thumbnailing specific picture area, captions, rotate, reorder pictures and album mirroring.

Mailing List
PHPlist : A powerful mailing list featuring multiple mailing lists and attachments.
Apart from the above scripts, Fantastico has a whole load of other scripts ranging from PHPAcution to WebCalendar.

If your hosting company uses cPanel with Fantastico, you will be able to add attractive features to your website free of charge by installing one or more of the scripts mentioned above. Without Fantastico, it is still possible to add these features but you will have to manually install and configure the scripts yourself. To make life easier for yourself, make sure you choose a hosting company which offers Fantastico.

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

Benefits of Gmail
So you need to be invited by someone to get your own Gmail Account. But that is probably the only downside of the Gmail free email service. Gmail has so many unique benefits for users that one does want to thank Google and ardent Gmail users often wonder how they have been managing without Gmail till recently.

If you are still wondering why you should switch to Gmail (for which you would anyways need to beg someone to send you an invite!) here are some primary reasons which answer your questions:

Size does matters: Sure it does and with 2 GB e-mail space; you don’t need to worry about another email bouncing back for quite some time. I am sure you have heard about this key feature of Gmail more often that not and it has been one of the unique selling points of the Gmail email service.

The days of deleting emails as soon as they land in your inbox in fear of having important emails bounce back, are a thing of the past thanks to the generous inbox size of Gmail.
Powered by Google: Thanks to the fantastic search technology of Google, setting up folders and marking of emails is a thing of the past. You can search the entire account quickly and with highly accurate results with Google search.

Mail management tools: it must have been one frustrated online email user who developed the feature list for Gmail email management tools. All features are developed to remove the aggravation faced by users when using an online free email account. With Gmail, you don’t need to manually create folders; you can create labels for them and dump them there. Gmail also lists emails in contextual form when searched and in chronological order.
If you have emails which you need to keep on record, you can store it and not worry about using up precious space since you already have over 2000 MB to take care of your email back up requirements. It is almost like having an external hard disk available to you and a number of Gmail users actually use it to store critical documents as well.

Kill the spam: Span is the bane of existence for all email users and Gmail tackles this issue with ease of use which you wish other email providers had. All you have to do is report the SPAM and that email address is blocked once and for all.

No ads to clutter your space: Gmail is not 100% ad free (It has to earn revenues some how you know!). Yet it is not cluttered with mindless advertising. Google’s AdSense comes into focus here and delivers only relevant adverts to users and that too in a non-obstructive way. So you are spared spending precious bandwidth on downloading heavy advertising banners…Google select ads are featured as text links in a preset area of the screen which you can just ignore if you are not interested in it.

I have Gmail: Due to the ‘by invitation’ only concept, it is quite a prestigious thing to have a Gmail account as of now. You can call it snob value, or just pure luck.
Gmail is definitely becoming the king on free online email services and you can only expect to see new user-friendly features being added to the service sooner than later!

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

Adsense – The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from their websites.
Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.
Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of “banner impressions” dictate the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn.
There is also a great disparity between payouts; because advertisers bid up the price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout.
Google really has taken the web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of the highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google’s adsense success is largely thanks to the fact that Google already enjoyed a fantastic reputation before introducing the program. They are a publicly traded company with physical headquarters. This, and the fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because the program is free. Google benefits by more people using adsense, so offering it for free was the best thing they could do.
One of the driving forced behind the program are its relevance to each and every page on a website; the program picks up keywords appearing in the website copy and automatically displays relevant ads. This increases the chances of people clicking through, and the webmaster collecting more revenue.
People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks.
A major concern for entrepreneurs was the danger of a competitors ads showing up on their site; thanks to the adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters the option of filtering out unwanted ads. They can submit the URL of the competing site in their account, and any ads from the website will be blocked.
Google recently came out with a new feature: small targeted keywords based on the site’s content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters the chance of displaying more advertising in less space.
Adsense also adds creditability to your website; the more focused the content, the better the ads will be and this encourages people to built high quality websites. These make the net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue’s. The visitor does not pay for the information; instead the advertisers do, making the website’s existence possible in the first place.
It is no surprise Google adsense is the most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their “no click no pay” mechanism, or more popularly called “pay-per-click”. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if the system were based on the number of people viewing the ads, instead of clicking on them.
All in all Google adsense has developed itself into a powerful tool, used by large corporations and the kid next door. They have truly revolutionized how the web thinks about advertising and made the process more profitable for site owners, while less costly for advertisers.

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

The Power Of The Blog

Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad. He is an Iranian whose Blog, published in the Farsi language, earned him a two-year prison sentence in June 2005.
The online community is fast waking up to the power of blogs which have spread across the internet like wild fire. If you are still grappling with the word BLOG, these are online websites which are diary-like in approach and people are free to publish news or their ideas and thoughts. Blogs are very popular as they are simple to use and in most cases, free.
However, professional bloggers (people who have a decent no. of hours of blogging to their credit) will admit that blogging is not as easy as waking up in the morning, checking out some posts and putting together a few witty lines before you brush your teeth. You do need to be knowledgeable about the subject you are writing on or you are likely to be torn apart by people who are.
Having a Blog has its own set of inherent advantages which are obvious and some which are not so obvious. The better known advantages are:
Freedom to express: If you like to build a chain of communication and use that as food for thought and for your existence, a BLOG is the best way to create this outlet. You can express your opinion openly and you just might be surprised by the number of people who would agree with you. Such communication channels also help build momentum for a particular line of thought.
Networking at its best: If you own a blog which has genuine exchange of ideas it can evolve onto a good platform to network and grow your business. It is easier to impress potential customers with a strong and valid point of view rather than a price quote.
Excellent advertising platform: The sheer size of community generated at a popular blog provides an excellent advertising platform for advertisers. With the hunger for new advertising platforms which is both innovative and cost effective, blogs seems like the next location for the big bucks of advertisers.
Gauging public opinion on products and services: Bloggers post comments at a fiery pace. It is not uncommon to see a couple of comments posted within a few minutes of the original post. The topic and title of the blog needs to be alluring enough to get such quick responses. Blogs thus become an excellent forum to gauge public opinion on products and services and even political and business events.
Useful tool for inter-company communication without the red tape : IBM recently started a blog for its employees on the intranet. Reason? Simple, to get employees interacting with each other and building up a knowledge based community for putting together new ideas as well as provide good human resource practices. More and more companies are ignoring the naysayers for blogs and going ahead with using this tool for fostering better employee relations within the company. The knowledge sharing is also excellent and HR personnel can monitor comments to get an idea about new policies or identify troublesome issues head on and well in advance.
Other benefits which are worth mentioning if you own a blog is search engine optimization due to the high volume of content featured here, updating yourself on the latest trend in the marketplace which subsequently helps you identify new opportunities which helps you stay ahead and allows you to be tech-savvy in your social and professional circle. The benefits outlined above should be enough to inspire you to start a blog at the earliest!

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

How To Do Keyword Research For The Internet

If you own an e-commerce website or going to own one then you unquestionably need to be acquainted with the concepts of web promotion and SEO (Search Engine Optimization). Both of these aims at indispensable motive of any e-commerce business and that is generating more traffic. More traffic means superior visibility, increased number of visitors to the site and henceforth more business and more revenues. Other way round is to look out for advertisements carried through PPC (Pay per Click), which requires an extensive advertising budget.
Keyword research is therefore enormously necessary for ranking a site higher in the search engine. Content is the king of the web and use of proper keywords makes it visible to the world. In simple vocabulary it can be explained that keyword research is searching for keywords that are capable of attracting potential customers for products or services offered on a website. It is well known fact that a large amount of the visitors reach a site through search engines, nearly 60-70%. Lets take a look at the most important factor in selecting the keywords for a site i.e. KEI. Well KEI is a measure of how effective a keyword is for your web site. The derivation of the formula for KEI is based on three axioms:
1) The KEI for a keyword would increase if its popularity increases. 2) The KEI for a keyword would decrease if it becomes more competitive.
The KEI is calculated as a ratio between the popularity and competitiveness of the keyword. The KEI measure explains the popularity of keywords, higher the better.
Now the question arises, how to generate keywords? So far, Word tracker and Overture endow with the best source for keyword research. Word tracker offers keywords from a huge database of 340 million search queries using which one could build keyword lists for use in search engine optimization and pay per click advertising. It exactly displays the number of counts for which a keyword or a phrase is being searched with number of websites focusing on the same. It also depicts the KEI. The competition search helps to find the number of competitors for a particular keyword or a set of keywords most suited for a site.
The online Word tracker keyword research tool is very easy to use and generates results within minutes. One could start by choosing a generic keyword. The system will present list of these keyword (in hundreds) for which one has to only enter the keyword phrase describing product, services or business like Diamond jewelry, Real estates etc. An appropriate keyword from the list could be selected that generates whole lot of related keywords. Once the keywords are selected it will be added in a keyword basket where it could be further used for export or import new keywords. One could also do a competition search based on different search engines as required. The final list will be the keyword phrases and the associated KEI, count and competition through which one could select the keywords based on competition and traffic it would generate.
Overly broad keywords rarely work well. With “flower” as a keyword, your site competes with many thousands of other sites for attention. However, the more targeted “Florida flower vendor” phrase increases your chance of appearing near the top of the results list. If you really want to get specific, your site would always be at the top of a search on “Florida flower vendor” – if any users were to actually search on it rather then on simple “flower”. Find out what keywords people actually use to query search engines before you make a final selection.
Overture is the other giant that is considered important for keyword research. Using similar steps in Overture based keyword research tool you can determine your primary keyword. Major drawback in overture tool is that it does not differentiate between singular and plural words. This could lead to targeting wrong keywords as search engines differentiate between the two.

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

How to Hire a Freelancer Using Elance

If you have a project that you need to outsource but don’t know where to turn, Elance might be your solution. Elance connects businesses with a pool of professional providers from around the globe. When you post a project on Elance, providers compete against each other to give you the best price and service. You can choose either an open bid where all qualified Elance professionals can bid or an invitation only bid where you can peruse portfolios and choose which providers you’d like to invite to bid on your project. Signing up with Elance is easy and it’s free. Here’s a step-by-step guide to start you on your way to finding the professional that’s right for you.
Go to Elance.com and click on the “Buy Services” tab located at the top of the page. This will take you to the next screen.
On this screen you’ll be presented with three choices: “Post Your Project”, “Search For Providers” or “Get Project Review”. For this guide we are going to focus only on posting a project for open bid. So, click on the first button, “Post Your Project.” (You can always come back later to investigate the other options.)
Here, you’ll need to enter your contact information. If you do not already have a username and password, click on the “click here” underline next to the password box to get to the next screen. If you have a username and password, enter it now and skip to step 5.
You’ll see a screen with eight empty boxes. You’ll need to create a “username” and choose a password. Enter each within the assigned boxes. Re-enter your password in the “Re-enter password” box. Remember to choose both a username and a password that you’ll remember. Next, enter your e-mail address, first name, last name and phone number. You’ll also need to re-enter your email address for verification purposes. Then, click “continue”.
Choose the category which best suits your project needs. There are 11 categories to choose from. These include: Administrative Support, Architecture & Engineering, Audio, Visual & Multimedia, Graphic Design & Art, Legal, Management & Finance, Sales & Marketing, Software & Technology, Training & Development, Website Development and Writing & Translation. Once you choose your main category, you’ll be asked to choose a subcategory. This allows you to receive bids that better match your project. After choosing your subcategory, you’ll be taken to the next screen.
On this screen there are three main boxes of information to provide. In the first box, you’ll need to Choose a Title for your project (e.g., 12 Business Articles), describe your project in detail (how many words, project deadlines, etc.), choose how many days you will allow providers to bid on your project, choose an estimated start date, a projected budget and attach any files that may be relevant to your project. The more detailed you are in describing your project, the easier it will be for qualified providers to give you detailed proposals regarding your project.
In the next box, you’ll be asked if you want providers to able to seek clarification on your project via the private message board. If so, check the box. If not, skip to the next box.
Finally, you’ll be asked to choose how you receive your bids. The Select Level will provide you with higher quality providers. Providers will give you more competitive bids as Elance charges providers a higher rate to list as a Select Provider. You’ll also be seen as more serious about your project if you choose this level. The lowest amount you can receive for your project is $250 and you also must pay a refundable $25 deposit to post your project. If you choose not to go this route, you can pick the Basic level which allows you to post your project without a deposit but you’ll still need to be credit card verified (so that Elance knows you can pay for projects you award.) After filling in the required information in each of the boxes, click “Continue” to move to the next screen.
Here, you’ll need to provide your credit card information. Unless you chose Select providers you won’t be charged. If you want to pay your provider with a credit card through Elance, you’ll need to verify your credit card. Elance will make two small posts against your card and then refund them once you’ve posted your project. Once you supply the required information, click on “Continue”.
On the next screen, you’ll confirm the information you supplied regarding your project. If you need to make any changes, this is the place. You can either click on “Post Project Now” to make your project active or on “Save & Post Later” to post the project at a later date.
Now that your project is live, bidders can bid on your project. When you receive a number of bids, pick the provider best suited to your needs and your project is on it way to being completed.

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

The Power of Ezines

Free publicity is there for the grabbing. All it takes is a little creativity and a powerful ezine. Writing an ezine (commonly known as an email newsletter), will assist you in building credibility while marketing your company service or product.

Approaching the Concept
Before you jump into writing an ezine, take a few days to research what is currently circulating on the Internet. To do this, visit search engines like Google or AskJeeves and type in the keyword phrase “creating ezines”. On Google alone, you will receive 167,000 possibilities for resource information just for that day. Now tomorrow the number may increase.
You can use these same search engines to find an ezine directory. Don’t be surprised if you receive a large number of ezine resource links from your search. Most sites will offer you the opportunity to join its directory for a low monthly fee. Doing so will increase your odds of making money with a monthly ezine.
Whether you’re a business owner or a freelance writer, you should join as many ezines in your target market as possible. By doing so, you will always stay on top of “what is hot” and “what is not”. Subscribing doesn’t always mean you’ll need to shell out money. In fact, a smart business professional will GIVE IT AWAY free.

Ezine Success
If you’re Internet savvy, you’re probably familiar with a number of websites that promote ezines. From ‘How to Make Money in Real Estate’ to ‘How to Do It Yourself Home Improvements’, everyone who is anybody is promoting their service or product through ezine articles and the success rate is growing rapidly. This is due to the high demand for information on self-help topics, health and fitness, business and investments. No matter what the industry, there is a definite way to make money using ezines.
Online you’ll find FREE and SUBSCRIPTION ezines. Most ezines that are delivered free are done so to ‘perk interest’ of perspective customers. The consumer is given a taste of what is to come and the result is the purchase of a service or product. The intent of subscription ezines is the same, but cost the consumer a small annual fee. Sometimes the consumer will receive a package for their purchase. For instance, a free e-book on marketing or selling on eBay is received by every subscriber. And tucked inside each e-book is more money making opportunities for the ezine publisher.

Many publishers will permit a copy writer to submit a small article on topics that pertain to the publisher’s ezine. The writer gives the publisher permission to publish their article, free of charge, in exchange for the publisher including the author’s bylines. Normally, this small 3-line blurb directs traffic to the writer’s website, which in turn, creates more business for the writer. To me – this seams like a WINNING OPPORTUNITY
Without a doubt – ezines pack a powerful punch! Whether you’re a publisher or writer, you can make a monthly residual that exceeds a $1,000. It’s begins with understanding your market and ends with giving them what they demand.

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips