How to Pick the Right Offers to Mail

How to Pick the Right Offers to Mail by Matt Bacak   There’s a concept in my office that I created to help my affiliate manager ascertain which offers to mail to my list. I call it “Crossing the Line.” It’s very simple to understand when you look at this way: Pure Offers ——————- Hybrid […]

Setting Up and Opt-in Box on Your Blog

If you are not familiar with what an opt-in box is, you should be. So, go over to and look on the right hand side just below the fold (which I think is a perfect place to position this) and you will see I have an opt-in box for people to sign up to […]

How to Segment Your List Using Autoresponders

If you have a website and are using autoresponders to capture your audiences contact information, then commend yourself as this is a huge accomplishment! Most online websites fail to see the value of an opt-in form on their website. Opt-in forms actually make a business plan work and it is a definite requirement for growing […]

Do You Have a Winning List?

If you have a website business you already know the importance of having a list. Your list of prospects are those that you can email again and again in order to promote your offers and make sales. But how do you know if your list is good you ask? I’ve heard a lot of people […]

“5 Tips to Significantly Increase Sales”

How can you develop relationships with your list? Start by sending a teaser email with a provocative question. Let your list download the first three chapters of your information product as well. This allows them to consume your product and it engages them. This process increases the chances of turning your subscribers into paying customers. […]