“Don’t take it personally!”

Email marketing includes knowing how to write great copy. Your email message should be filled with relevant content, but don’t forget about the sales pitch. You should also survey your customers to find out what solutions they need. You can then pitch them products that will solve these problems.

Your copy should have compelling language that gets your email subscribers to take action. You have to point out why they can’t live without the product you are pitching. There is nothing wrong with selling as long as you are selling good stuff that your subscribers will need.

How important is it to maintain your email subscriber list? It is a voluntary list. You are only going to sell to people that want to buy your list. You will have people unsubscribe. This is a fact of life and you can’t take it personally. People unsubscribe for a variety of reasons. For example, they may have a new email address.

You can always obtain new subscribers that are interested in your product. So don’t worry about people that unsubscribe. You will have new subscribers flood in that really do want your products. Focus on the people that want your products and are in interested in what you have to offer.

To avoid a huge unsubscribe rate, you can use a double opt-in method when people sign up for your list. This means that people will input their name and email address on your website. They will be then sent an email asking them to confirm their subscription. Once they click on the link in this email they will be added to your list.

What is the biggest mistake that people make with their email marketing? The biggest mistake is that they don’t stay in touch with their subscribers. For example, they let four months go by before they send an email. And they want immediate action in the email. The connection with your customers needs to be maintained.

Warmest regards,

Matt Bacak

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