Why A Disorganized List Can Kill Your Profits
by Matt Bacak
Email marketing is my main source of income. That might surprise a lot of people that I make most of my money by sending out emails to a list of subscribers when most people are struggling just to make a little extra by doing the same thing. So why am I still succeeding when others are failing?
A lot has changed over the 15 years I’ve been an internet marketer and it continues to change to this day but instead of getting upset about it and throwing up my hands in the air, I’ve learned to adapt to the new ones. This is the reason I still make money with email marketing. I stay up to date on what’s going on in the online community I’m a part of and I make the necessary adjustments so that I don’t get left behind.
One of the biggest mistakes I see people making when sending out emails is by having a disorganized list. What do I mean by that? A disorganized list is one where you have consumers who fall into all types of different categories. If I had a list of 30 people (trust me, my list is actually much, much bigger) and it was a disorganized list, the breakdown might look something like this-
Number of people – Category
5 – Weight Loss
5 – Education
5 – Parenting
5 – Financial
4 – Make Money Online
4 – Dogs
2 – Remodeling
That’s crazy! Your list needs to be organized. Every person on your list should have a clear goal in mind, whether it’s vintage baseball cards or losing weight. To effectively market to your subscribers, you must have them focused into one list with one definitive purpose in mind.
After you’ve determined that every single person is on your list for the same reason, you can market to them but before you do, take a moment and consider this – what do you want from your subscribers? Most of you answered, make money, right? That’s the simple answer. The long answer is something you need to figure out before you can get the results you want.
Part of the reason I keep making money after all these years is because I have a vision. My vision is for each person in my autoresponder to go through a very specific cycle. From the beginning, when I first capture their name and email address on my opt-in page to when they decide to unsubscribe, I know what steps I want them to take. Because I know exactly how my customer goes through my sales funnel and my autoresponder sequence, I know how to market to them to get the best results.
So if you haven’t already done so, sit down and take the time to map out your customer’s journey, from start to finish. Get to know each stage intimately and pay close attention to what goal your subscriber hopes to achieve by being on your list. Once you know these things, not only will you be organized but so will your list and you’ll see a tremendous change in the responses you’re getting.