The Myth of Internet Marketing
by Matt Bacak
Internet marketing by itself is not a myth. It’s simple, effective and lucrative to be an internet marketer once you get started. The myth of internet marketing stems from people’s misconceptions of what an internet marketer is and should be. I’ve seen many newbies start out and fail right off the bat and some succeeded for a while before they fell under the weight of this myth. So what is it? What’s the big myth we should be concerned about?
To be a great internet marketer (i.e. salesperson), you must lie, exaggerate, fabricate the truth and act like someone you’re not.
It’s sad but true that many people starting out and even some people who have been in the business for a long time think this way about internet marketing. But don’t believe it.
If you’ve ever attended an event where I’ve done live speaking, you can attest to this. When I get up in front of a room full of people, I don’t “put on airs.” What you see with me is what you get. I don’t dress up and play the part. When I get on stage, even to sell my own product, I stand up and speak in the clothes I wear every day, around my house, at my office and to the grocery store. I wear my cargo shorts, a plain t-shirt, my sneakers and a baseball cap. I’m not trying to be anyone I’m not.
Do you have to wear a grungy outfit like me onstage to prove the point? No. You can wear whatever you want. That’s not the point. The point is I’m Matt Bacak and I’m comfortable in those clothes. I don’t like wearing suits or a fancy shirt. That’s just not me.
So at an event, I’ll say, “I don’t care what anybody thinks about me. I have two goals. One, my goal when I walk into this room to speak is to give you the best content that I can possibly give you. Two, my goal is to make as much money as I can for the presenter. If I do those two things, then I’m going to get what I came here for, which is to take care of you so I can take care of myself and we will all three be satisfied.”
And you know what? People love it. Right off the bat, I’ve told them who I am, what I’m about and how I’m going to benefit them but most importantly, I’ve been honest with them and they know it. People know when you aren’t being sincere. They can feel it.
Have you ever been on a webinar or attended a seminar where someone just came off as fake to you? I’ve been there many times, listening to someone else’s presentation while waiting for my turn to speak at an event. This person can be saying all the right things and even have a good product but you can tell they’re lying about something, whether it’s about who they are or their product. It repels people as much as if you smelled like a garbage can.
The fact of the matter is, if you’ve created an irresistible offer, you don’t need to lie, exaggerate or be someone else to sell it. If you’ve created something wonderful, you just need to tell people about it and they will buy it. If you lie about the product or yourself in order to sell it, you’re doing yourself a disservice. People may not see through the lies immediately but eventually they will and you’ll be screwed. It’s possible that you will fool some people, maybe initially but over time, you’re just going to be digging a hole to bury yourself in.
Be yourself and be honest because that’s what sells. That and irresistible offers.