Divide and Conquer
Split testing is something many of the most successful online marketers use.  Create different sales pages and make them radically different.  After a short time, if you track the results, it won’t be hard to determine which one works best!  Make sure that your headline matches your offer.  You don’t want to mislead people with your headline, only for them to get further through your sales page and wonder what the headline has to do with anything.  If you are giving away a free report, product or service along with the product purchase, make sure you let them know the value of all the free stuff they are getting.

Variability Leads to Success
When you split test your sales page, make the look and feel of your pages totally different.  Change the background, add a video to one and see how the results differ.  Testimonials are great if you have them.  The trick to creating a great sales page is to test and test some more.  Eventually, you will hit on one that is effective and converts well!  New to internet marketing or want to learn what REALLY works?  Don’t miss our seminar coming up the first of December, Survival Tactics for Tough Times – this is one seminar that will change your life!

How do I interpret the link tracking numbers in AutoResponse Plus?
Let’s say you sent out an email with the link tracking code link at the bottom of the email.

The following situations can happen.
Situation #1: If you have a low amount of impressions. For example, you sent out 5,000 emails and only 20 impressions. This tells you that the tracking link didn’t work or that your subject line of your email was ineffective and terrible. Low impressions means that nobody opened up your email. The impressions are essentially your open rate.

Situation #2: Let’s say you sent out the email to 5,000 people and you had 3,500 impressions and 0 clicks. This means you have a higher open rate. The 0 clicks can mean that the software malfunctioned or that your email copy was awful. Basically, a lot of people opened the email and looked at, but didn’t like your copy.

Situation #3: Let’s say you sent out the email to 5,000 people and you had 3,500 impressions, 2,000 clicks, but 0 sales. The 0 sales meant that nobody bought your product from the sales page. The copy on your sales page must not have been effective. You had a significant number of people read the email and clicked on the link, but nobody bought.

Situation #4: Let’s say you sent out the email to 5,000 people and you had 3,500 impressions, 20 clicks, and 19 sales. This means that your sales letter is great because 19 out of the 20 people that clicked to your sales letter bought your product. You had a high conversion rate. However, since only 20 people saw your sales letter than you should work on your email body to get more people to your sales letter in the first place.

Tip: You have to track these numbers because you need to know if you have to fix your subject line, email body copy, or your sales page. If you don’t track these numbers then you will have no idea why you are not selling your product or service.

Tip: If you need help go to http://www.powerfulpromoter.com/howto

Tip: Your numbers are your business. You need to know what your numbers are so you can focus on fixing the areas that are fledging. For example, you may need to fix your email subject line so that you get more impressions (or people that will actually open up your email).

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Question #1: How do you set up solo advertising? Go to Google and search under your niche and advertising. For example, if you are in the health niche type “Health Newsletter Advertising” into Google.

Question #2: Who provides the copy for advertising and link? You provide the copy for the email. Write the email so it sounds like the newsletter or website it is on is endorsing your email. You can also try to have them actually sign off on your email. Have them write this at the top of your advertisement “You must read this ad because it is the best…Signed, The Editor”. This adds credibility. If the website won’t sign off on your email then make the email sound like they are interested in your email.

Question #3: Where are good places to place solo ads?
1. Speakernetnews.com – For authors, speakers, coaches.
2. Newsmax.com – For wealth building and making money.
3. Selfgrowth.com – Tons of different newsletters with loads of subscribers. They have tons of different categories: coaching, sales, home based business, speaking, etc.
4. Ezines-r-us.com – This is a great website to place a solo ad.

Question #4: What are advantages of solo advertising?
Solo ads and newsletter advertising are 100% guaranteed to be sent out because you pay for these services. When you pay for these services it is similar to having an insurance policy.

You send emails out. The emails drive people to a sales page. You can then sell your seminar, products, services, etc. from this sales page. In the past, you would have had to pound the pavement and/or call people on the phone to get them to buy your product or sign up for your seminar. Also in the past, you went into joint ventures with local businesses by having them promote your product. For example, a local store or chamber of commerce would promote your seminar or product. They were your joint venture partners.

The problem with using other people’s lists (i.e. The store’s customers and Chamber of Commerce customers) is that you have no power or guarantee. You need to create your own list. You can create a list and guarantee your email gets to people by sending it out yourself or pay other websites to send it out.

What are some tips for writing solo advertising copy? The key is to have great email copy. You need an attention grabbing subject line, headline, and body. Take time to create snappy sales copy that will prompt readers to take action by signing up for your seminar or buying your product.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com