A niche market is basically a group of people who have something in common, be it where they live or an interest or concern of theirs. For example people looking for wedding dresses are a niche market just as much as people who are living are trying to deal with panic attacks. There are so many niches out there and there are so many that have not even been touched yet.

A successful niche marketing strategy needs to be tightly focused on the niche market and their needs or concerns. If you are looking at the wedding dress niche, then you need to find out what your demographic is, what the average price they are willing spend, what’s the latest information or trends with wedding dresses, and how you can best serve their needs.

What’s the Best Niche Strategy?

Finding the best niche marketing strategy takes time, research, and testing. This is where some Internet marketers give up when they find that their strategy is unsuccessful. Let me tell you, not every niche you choose is going to be successful no matter how great your strategy is and not every niche is going to require the same strategy.

How to Get the Most Up-to-Date Niche Marketing Information

If you want to learn more about developing a successful niche marketing strategy, then attend Matt Bacak’s seminar on surviving the these tough economic times and still making money over  your competition online. Matt along with Mark Joyner will teach what you need to know to arm yourself with the knowledge and tools to survive the tough times.

Send a link with your welcome messages.

You probably already know that you should send a direct message to every new follower you get (and if you didn’t–you do now!).  But most marketers, for some reason, neglect to put a link in this message.

This link doesn’t have to be for a paid product.  In fact, it probably shouldn’t be.

What kind of link should you send?  That all depends on your niche.  In the IM niche, you shouldn’t get any complaints if you send a link to a valuable report or some other helpful product that others can download.

In other niches, you might simply want to encourage your followers to check out your blog, website, or even your Facebook profile.  Pay attention to how low- or high-key your niche acts on Twitter, and you’ll have a good idea what to send.

Invest in some auto-posting software.

Sites like Postlater.com and Socialoomph.com allow you to post to Twitter even when you’re asleep!  (You can also have custom “dripped content” posting software made for you at rentacoder.com.  You really don’t need this kind of solution until you have plenty of twitter accounts however.

Combine this with a newsfeed Tweeting service like Twitterfeed, and you have a winning combination.  Your newsfeed service will keep you listed in Twitter’s search engine and attract new followers, while your auto-posting software will take care of the actual monetization.

You can learn more about how to make money with twitter at Matt Bacak and Mark Joyner’s “Survival Tactics for Tough Times” seminar in December.

Direct message people that follow you.

You don’t have to “hand-deliver” the message if you don’t want to.  Sites like Socialoomph.com (also known as Tweetlater) allow you to save pre-set messages that will be automatically delivered every time someone follows you.

Tweetlater also gives you the option to vary your welcome message from one delivery to the next.  People expect a bit of canned Twitter text in the internet marketing niche, but not every market is as understanding.  Vary up your welcome or thank you message and people will be less inclined to think you’ve offended their sense of what is genuine.

Whichever option you go with, you should definitely make sure to direct message every new follower you get.  Even small personal touches like this will stand out in Twitter’s hyper-ADD environment.

Run news feeds through your account.

Sites like Twitterfeed.com enable you to broadcast a constant stream of keyword-focused content from your account.

If you pick enough keywords/news feeds and set them to search for new content every half hour (Twitterfeed’s quickest cycle), you should end up with a reasonably steady stream of niche or even sub-niche focused content.

This will keep you in Twitter’s search engine for your relevant terms, and people who want to know all about your niche are of course more likely to follow you if they can find you!  Newsfeeds make it easy for you to let yourself be found by putting you into search.twitter.com several times a day for your keyword.

Forums can be great places for your list building efforts.

Forums are like deep pools full of nothing but your niche market.  If you do it right, collecting subscribers from a forum can be as easy as dipping a cup into water!

As with any other kind of forum marketing, don’t just charge in there trying to get people to sign up for your list.  Become well known as a helpful, informative person.  Once you have a reputation as someone who knows what they’re talking about, then you should put a link to your website or opt-in page into your signature.

Pay per click marketing can be a good idea.

This can get expensive if you’re not careful.  If you don’t have much experience with PPC marketing, make sure you set your daily ad spend maximum to something you can afford.

Keep in mind that not everybody who clicks on you link will necessarily want to sign up for your list.  Your sign-up rate will depend in part on the quality of your landing page, and partly on the keywords you use.

(This is why you should have some sort of tracking or analytics software in place.  Some keywords will give you a lot of visitors who want to sign up for your list, while others will do nothing but raise your Adwords bill!)

Tie your niche to the latest relevant news.

Sometimes the news will jump straight out at you–those in the credit, debt relief, and make money online niches have had it “easy” for the past year.

But the news you use doesn’t have to be an obvious tie to your niche.  If you look hard enough, you can usually make one of the day’s headlines work for you.

Perhaps you can show how disaster would have been averted if someone had just followed.  In other words, if the day’s news isn’t relevant to your niche, make it relevant if you have to.

Turn your article into a video.

You don’t have to be professional actor or even very good speaker in order to do this.  Just be able to speak loudly and clearly enough so that people can understand what you’re saying.

Put a watermark on the bottom with a link to your site, then upload to Youtube.  Then you’re ready to:

Get your article and your video up on Twitter–and get others to do the same.

Tweet the links to your article and your video.  Shorten you link with a service like Tinyurl.com or bit.ly, so that you’ll have space in your tweet to tell people what the link is about.  Get everyone you know to retweet your link.

Don’t know many people who know you well enough to retweet for you?  Perhaps you can offer an incentive.  If you don’t have any reports, software, or discounts that you can give to people who do you favors, find some.

(These will also come in handy for list-building, and for product launches where plenty of other people are selling the same thing you’re selling, and you need to set yourself apart from the crowd.)