How I Taught My Wife To Be a Marketer

As an internet business owner we’re always looking for more and more ways to get more subscribers onto our mailing list. Not too long ago I brought my wife home to work full time with me from home.

In order to do that I needed to give her a foundation of how this business works.

So, I had her start from scratch like our customers are doing just a few months later she had a list of 600 and was making sales – this is how she got the ball rolling.

Here first step was to pick a niche. She picked teaching, since she had just left the classroom and it was something she was really good at and passionate about. The next step was for her to start building a subscriber list while she created her product.

I gave her an assignment to research the forums and question sites (like Yahoo Answers) for questions that teachers had. Her research showed that the majority of teachers searched the internet for lesson plans. Not just any lesson plans, but technology lessons plans.

So, she scoured her own internet resources, and then searched the net for killer resources that teachers would love that related to lessons plans, technology in the classroom, etc. Then she went out to find products in the niche that related to what the people in the niche were looking for.

She found 2 products that she could be an affiliate for…

She was now armed with what the customers were looking for, and a way to make a profit from it. Now she just needed a delivery method to get her resources to the subscriber once they opted in.

The Secret Resource For High Converting Squeeze Pages

When I think “lots of weblinks” I think “toolbar” so I pointed her to Conduit.com. They are an online software generator that allows you to build toolbars that install into your Internet browser. Software has a higher perceived value than an ebook, report, or newsletter. Which made it so great for her squeeze page and no one in this market was doing this.

The next step was to build her toolbar. She spent the day organizing her links by subject and grade level and adding them into the toolbar. Another bonus here is that the links aren’t shown – only the title of the link – so you can easily add in affiliate links and the subscriber is none the wiser.

Not that you have to hide your affiliate links, but this toolbar masks them for you and the user never realizes.

Once her toolbar was complete, I gave her a basic introduction to a squeeze page. You need a headline, a picture of the toolbar, 3-5 bullet points on the benefits of your toolbar, and then the opt-in box.

I also gave her my headline swipe file, and a short lesson on copywriting. I didn’t expect her to be a master copywriter, but she needed to have some tools :)

She spent the next day building her squeeze page using Google Page Creator (which isn’t available now, but the equivalent would be something like Weebly.com). She wrote her headline, bullet points, and even added the optin box all by herself.

When she showed it too my I told her that she did good (definitely didn’t want to discourage her, but WOW she needed to learn to be a better copywriter fast). After that I pointed out that there were a few things that would never work and we needed to change.

For example, she needed a MUCH better headline. Hers was, “The Key To Success In The Classroom Is A Killer Free Teacher Resource.” She didn’t do to bad – the benefit was to be Successful in the classroom, and her target keyword was “free teacher resource” and she managed to get them both into her headline, but I knew she could do better.

Well… she’s stubborn and didn’t make all the changes I told her and ended up putting it live on the net anyways.

You Have To Break Eggs to Make an Omelet

She broke so many rules with the site – the headline was off, her bullet points were mostly features with a few benefits, but for some reason it all worked. In fact – once she started driving traffic to it, she was getting a 60-70% conversion rate. It was insane!

I’m sure you’re wondering where all the traffic came from… it was all forum traffic. She added the link to her “free resource” into her signature box, and then spent the next 3 weeks chatting in the forums for an hour or two every day.

She would answer teachers’ questions, greeted new members in the introduction area, etc. All of her traffic was free and within months she had a list of over 300 subscribers and made her first sale just 5 weeks after her squeeze page was up.

What’s even more incredible today is that this “free resource” that she created still gets her new subscribers every week, and about 1 sale a month and we haven’t touched the site in 3 years.

It was seriously a set it and forget it project that she used to learn the ropes and just doesn’t have the heart to take down. Every year – right around the beginning of the school year she gets another boost of teachers opting in for her toolbar and some go on to purchase her products.

The lesson here… software gives your “free opt-in” bonus a higher perceived value to the subscriber. They’ll enjoy the resource, and you’ll enjoy the affiliate commissions you can earn from the links inside the toolbar. Let’s not forget the awesome list you can build too.

Here’s How You Can Do It Too

It’s easy, first you want to research what you’re niche is looking for. Search Google for ‘your niche “forums” – this will search your niche or a topic area and find any forums related to the topic. Register to be a member and start reading their questions.

Be sure to copy paste their questions (so you can use their words against them when you build your squeeze page later).

Then head over to sites like Yahoo Answers and search for questions in there. You can also find the answers people liked most – those will help guide you in finding the answers they liked.

Once you’re armed with your questions – research the answers. Find links to sites that answer the questions, tools that help solve the problems, and don’t forget to search for products in Clickbank, on Amazon, etc that you can also link to. This will help you make a random affiliate sale from your subscribers.

The next step is to go to conduit.com. Sign up for an account and build your toolbar. Don’t get too fancy – they have a ton of extra widgets you can add to your toolbar now, but those make them too hard and overwhelming for your subscribers. Just add in the links you collected a widget or two, but nothing more.

Now that you have your toolbar, you’ll need to create a squeeze page for it. Conduit gives you an image of your toolbar on the download page they provide for you. I use this picture on my squeeze page.

Now, if you don’t know how to build a website from scratch, don’t waste months learning. Go to Weebly.com and build your squeeze page using their very simple drag and drop system. It’s amazingly easy to piece together a professionally designed website on there.

Be sure that you have a headline, sub-headline, picture of your product (the toolbar), 3-7 bullet points, a call to action, and the opt-in box.

The last step is to add in your optin box. You’re going to need an autoresponder service provider of some sort. We use Aweber, but you can choose one that works for you and in your budget. When you set up the web form, the submit button should say something like – “Send My Free Teacher Resource” Or “Instant Access.”

Once your subscriber opt-ins, they’ll be redirected to a thank you page, a salespage to your product, or you can send them directly to the download page that conduit.com provided for you when you built the toolbar.

My wife, now sends them to an upsell page for a $7 product, but in the beginning they went straight to the toolbar download page and the autoresponder messages directed them to different products and affiliate products.

Whatever you do, don’t sit their playing mind games with yourself about whether this works or not. Go out there and try it for yourself, it’s completely free to setup. It could mean thousands down the road!

If you have any questions, leave them as a comment below and I’ll stick around for a few days to answer them. I also accept all forms of compliments ;-)

Go Bigger,
Justin Brooke
Internet Mad Scientist

Buying a List For Online Marketing
By Matt Bacak

Venturing out into the online world is a daunting task if you don’t have a list. However, if you have the budget and opt to purchase your list rather than taking weeks, months or years to establish a strong following, beware!

It is not recommended that you purchase a list from a list broker to use in your email marketing. I’d only recommend it if you are doing offline marketing, but online email marketing is a definite no no. The only way an email can be legitimate is if the person receiving the email opts in. If your list broker says they can offer you double opt-in, it’s a lie. The only way for a person to have access to double opt-in is if they themselves opt-in and subscribe to the list in the first place. And the only way they can do this is on their own! Somebody else can not opt-in for them. They have to opt-in themselves.

So, if you purchase a list for email use, you’ll be banned most definitely and charged with spamming so I highly suggest you don’t do it. The last thing you want is to receive spam complaints. This would not only kill your business, but doing so would waste your time and money. Also realize that purchasing a list is not cheap. Never put your eggs all in one basket! Diversify your marketing. Build your list through article marketing, adwords campaigns and social networking. These are some great suggestions for capturing names and email addresses of people interested in your product offerings.

Never forget this: If the people on your list did not double opt-in to your list – the list that you’re sending an email from, you’re doing something illegal and you’re going to see spam complaints coming at you left, right and center. So you want to be very, very careful in your marketing efforts.

If indeed you did do this what would happen is your host could shut you down immediately. Your domain, the email that you’re sending emails from would be kaput! Basically your entire business would be jeopardized simply because you wanted a quick fix.

Build your list by following the “moral” rules of the online world. You want to build loyalty between you and your visitors and the only way to do this is to respect your list and offer them useful information. Don’t ever risk your business for a quick buck. It’s not worth it. It’s just going to cause more headaches then its worth. So, follow the anti spam act (CAN SPAM Act) rules and build your business the right way. Passion and integrity are always winners in my book.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
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Not Just Any List
Building a list means that the people on your list are targeted, they are interested in your offer. How do I know this?  They get to your opt-in list by reading the articles you write, from your blog – through content.  They are attracted by what you present to them, or they wouldn’t give you their information!  Even if list building sounds intimidating, you need to do it.  Over time, you will become more confident in your efforts.  If your emails don’t produce the results you are looking for, then it’s time to do some testing and tweaking.

People will visit your website or blog, but chances are if you don’t collect their information you will never have another chance to put your offer in front of them.  List building is the foundation of a successful online marketing career!  Without a list, don’t expect amazing results.  If you are serious about creating a business of your own that thrives, build a list of targeted subscribers.  It is a process that takes time, but once you have a list of hundreds or thousands you will absolutely reap the benefits of your efforts!  Ready for the REAL dirt on internet marketing?  Contact Matt Bacak!

Is it Possible to Make Cash Without a List?
By Matt Bacak

Building a list is the best way to make money online because it not only gives you the ability to build trust and relationships, but it also gives you the ability to sell various products to those same people. The more people get to know you, the more they are able to trust you. So, having a list is huge.

However, let’s say you haven’t built a list. Is it still possible to make money online? Well, it will definitely be more difficult, but it is possible. Here is what you are going to have to do. You have two options.

The first option is you are going to have to build a kick-ass hot-selling product, which also means you’re going to have to create a sales letter that converts well so you can attract joint venture partners to be able to market and sell it for you.

The second option is to copy what my brother does. He doesn’t really have a list. What he does is he finds affiliate programs that he knows convert really well and then he will sign up and promote it through solo advertising. He just sends out the emails that the creator gives him to the solo advertising and he makes money that way. So you don’t even need to have a list. You will be building somebody else’s business but it is a great way for you to make money also. To give you an example, I think my brother spent $2,000 on a mailing. Now, I’m not advising you to do the same, but he did. He ended up making something like $7,000 or $8,000 back, which isn’t too bad. He put the initial charge for the advertising on his credit card and then was able to pay it back by the end of the month. I would say that was a great little deal. You too could do that.

The idea would be to find great converting affiliate programs and then getting the emails that they give you. Next, find targeted or related lists of solo advertising. To do a solo ad, basically you pay a company to mail for you. They have got the list, you’ve got the product. Or you can take the first option and create a kick-ass sales letter, with an awesome product, and then sell it to other people’s lists, or pay a solo advertiser to take care of it for you. These two options are the only way to do it without having a list.

The best suggestion I can give is to build a list so that in the long run you have people who know you who can in turn purchase from you again and again. Strong relationships build strong businesses. That’s the best way to go.

There are many strategies to making money on the internet, but nothing makes sense unless you have a big list. Email Marketing is the most profitable way to make money on the internet. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt Bacak’s FREE online newsletter to find out how to do exactly that – Go here: http://www.promotingtips.com

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?Is-it-Possible-to-Make-Cash-Without-a-List?&id=3288319

The majority of hugely successful online marketers have a list.  List building is important because you build a relationship with these people through your email correspondence.  Offer them compelling, useful information that really helps them, and they will grow to trust you.  Collect the name and email of as many visitors to your site as possible – this is your biggest source of income for years down the road!  To get their information, offer something they perceive as valuable such as a free report, ebook or product.

When you have built a list of hundreds or thousands of subscribers, you can often make a large sum of money by sending out one offer!  If a member of your list buys your product or service and is satisfied with the quality, they are likely to buy from you again and again, because they know you offer solutions to their problems – you have what they need!  There are many marketing strategies that are important, but none as essential as list building.  Build your list through the honest, compelling and beneficial services you provide, and you will never be short on money!  For all of the expertise you need to become an internet marketing success, contact Matt Bacak.