So here are the real numbers…
They sent the email to 39,000 people. 5.5% clicked on link in the email. I sold 502 Free CDs. I collected $3,600 for the shipping and handling.

Here’s the secret of the amazing profit…
We were offering the people that bought the CD a free phone session. During this free phone session we get on the phone with them and up sold to them. We were going to up sell them to a $3,500 product. Of the 502 people that bought the free CD, 80% ended up scheduling a phone session. Of these 400 people, we sold the $3,500 product to 1 out of every 16 people. So 25 people bought the $3,500 which accounts for the $87,500 profit. We earned this from sending out one email.

Let’s go back to the free CD for a moment. Many people wonder how to handle fulfillment. How much will fulfillment cost you?
There are two ways to run fulfillment:
1. You can do it yourself. It will cost $1 for the CD and 73 cents for postage in the continental US. So we charge $5.77 for the CD and pay $1.73 for mailing it and for whoever is making the CD and mailing it.

2. Have somebody else do it for you. This will cut more into your profit, but sometimes doing your own fulfillment can become tedious.

So take this example to heart and realize that through up selling you can earn thousands of dollars from one email in a joint venture!

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Let’s go back to driving traffic to your squeeze page. What are some ways to accomplish this? The three ways are to write articles, use Google Adwords, and to participate in joint ventures.

Let’s take a look at articles. You can write your articles which will cost you time. You may want to outsource this job to Freelance Writers on Elance.com. How much will it cost you to write and submit these articles?

Let’s look at the Elance numbers:
I’ve found that the average cost to have 3 articles written is $131. So $43.92 per articles.

Then to get each article submitted you will have to pay $20/article. This submits articles to 152 locations. This is done by hand.

Or you can use Article Submitter Pro software where it sends the article to 800 locations which takes the same amount of time. So using this software is in your best interest.

You should set the follow goals regarding your articles:
1. Get 10 articles written as written as soon possible. This will cost approximately $439. + $20 * 10 articles = $639.
2. Get 100 articles written as soon possible. This will cost approximately $4390 + $2000 = $6,390

Why is it so critical to send out 100 articles? When you submit articles, they are not only submitted to the article locations you submit to, but people who are also looking for content will find your article. These articles can be copied onto their website, if they include your bio and link. This is viral marketing and will get your name all over the Internet at no extra work.

Articles are amazing. They get passed around the Internet over and over. So you get a lot of bang for your buck.

The next way to drive traffic to your website is through Google AdWords.
Let’s look at my numbers of the 6 month average for his company. Max cost per click was 20cents. Click through rate was 1.1. You want to shoot for a click through rate of 3 and higher.

Spent approximately $15,000 over 6 months. Average placement was #4 on Google. Average conversion rate was 8.4%. Average squeeze person cost $1.87.
Each month spent $2,518 on Google AdWords which brought in l,586 subscribers per month.

But what about the free CD page? It is converting at 25-28%. This means that we get 336 buyers from this free CD page. So we make a lot of money off of each free CD. Plus, these people buy a lot more of our products.

Basically, the money that I invest in my marketing always comes back to me and then some. You have to spend money to make money. Put your money in marketing and then reinvest back into marketing to make every more profit.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

A sales letter is like walking someone through the sales process without slapping them in the face by saying “Hey I’m selling to you.” Your sales letter should make customer want to buy the product.

Remember that when you write a sales letter you don’t need to reinvent the wheel. Instead, you can learn from copywriting that is already out there. One way to find out what sales letters are currently being used is to sign up for newsletters for Internet marketers and copywriters to see what their copy looks like. The purpose of this is to learn the marketing tips such as what kinds of headlines they use, how they ask for money, and what kind of P.S. they use.

Always research what other marketers are doing. Study what they are doing. Model and swipe. Don’t steal it, just model it. Great marketers know how successful business and sales letters are run and use that same format for themselves. You are stealing the format which is not the same as plagiarizing. So read, read, and read some more.

You don’t have to be a great writer. You just have to follow the model of successful copy.

It’s important to know that there are two different types of sales letters:
Sales Letter Type #1: “Regular” sales letters sell your products and services.
Sales Letter Type #2: A FREE CD sales letter that sells an item for the cost of shipping and handling only.

Tip: Remember the 80/20 rule. 80% of your customers will be garbage while the other 20% will bring in the most money.

So your task right now is to sign up for different email lists. Read and evaluate the emails and sales letters they present to you. Notice their copy. How did they write the headline and subheadline of the sales letter? What did the body of the sales letter look like? What did you like and not like about the sales letters? Then apply what drew you in to your own sales letter.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my Powerful Promoting Tips yet, then you are really missing out,
go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing to market my companies? Then you need to grab a copy of my`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Why not use cold calling? Cold calling doesn’t work very well because many people are skeptical when you call them out of the blue and they know nothing about you. Plus, your customers are pre-qualified leads and a pre-qualified lead is 100 times better than a nonqualified/cold call lead.

Tip: The more you’ve done to pre-qualify the lead, the easier it is to sell to them. If they have heard about you or your information before you give them your sales pitch on the phone then it is easier to achieve a sale.

So how can I pre-qualify a lead? Offer a free phone consultation when you sell the free CD. The CD is like the pre-qualification process.

In the free consultation you have two goals:
1. Make the sale. This consultation is great for high ticket items that are over $1,000.
2. Help them by providing valuable information about what you sell or are doing. For example, if your CD is about goal setting then help them out with goals.

What if they don’t want to buy during the call? What should I ask them? If they don’t want to buy then ask them if the call was at least worth their time. 99% of the time they say “yes” because you gave them pertinent information that helped them out. You’re not just selling too them, but giving them great information as well.

Whatever you sell, your product or service is considered a “widget” that is going to solve some want or need that the customer has. So you can apply this process to whatever you sell.

This is about the pain-pleasure principle. Everything we do is to either seek pleasure or avoid pain. You have to give examples of how your product will get them out their pain and into pleasure. That’s all you have to explain to them, not even the details.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Step #7: Turn your audio content into written content. You can accomplish this quickly by outsourcing the job to a freelancer on Elance.com.

Step #8: Decide on how you are going to package your product. Are you creating a workbook? Are you creating a free CD? Are you creating a package of items?

Once you decide what type of free CD you are creating than you have to get a professional cover for it. The guy that creates awesome covers is Vaughn Davidson and he owns the website http://www.killercovers.com.

Make sure you get the following:
1. You need a CD cover.
2. You need a web representation of your CD.
3. You need a title of your CD.
4. You need a picture of a hand holding the CD.
5. You need the actual CD cover you can print on the CD make sure this is 300 dpi. 300 dpi is a quality graphic.

Step #9: Let’s put the process all together. You create a product. You write a sales Letter. You get a great cover for the CD. You connect to your shopping cart so you can collect money.

So what should you do now? Here’s your homework.

Complete these four tasks now!
1.) You need to create your powerful presentation using the million dollar blueprint platform formula.
2.) You need to create and edit the audio for your free one hour CD.
3.) You need to write Vaughn at Killercovers.com so he can create the CD cover for you.
4.) You get the CD created and sell with your sales letter!

Remember, the sooner you accomplish this homework, the sooner you will make money!

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here: