The first step is to make sure that you have signed a contract with the hotel for the date of the seminar. Why? You are now legally obligated to pay for the hotel. This signed contract is a powerful motivation when it comes to selling out the seminar. Signing a contract holds you accountable.

The second step is to write an order form for the seminar. Your order form should include information about the offer, bonuses, and everything a person will receive when they attend the seminar. Give specific monetary values for the bonuses. For example, one bonus could be the option to bring a friend for free to the seminar. State the monetary value of the seminar. Another example is to offer a free audio recording of the seminar. Make sure to add up the value of the bonuses to make the seminar more attractive to potential attendees.

The third step is to write a sales letter that sells the seminar. Gear the entire sales letter towards the seminar including costs and benefits. Your sales letter should have people clamoring to obtain a spot at the seminar.

The fourth step is to decide on promotional strategies. A highly effective promotional strategy is to have a teleseminar before the seminar. Invite your subscriber list to the teleseminar. The purpose of the teleseminar is to sell your seminar. Educate the listeners and then promote your seminar event. Start off with a teleseminar for your list as this is a great testing ground. Then conduct an improved version of the teleseminar for other people’s lists.

The fifth step includes following up after the teleseminar. When the teleseminar is finished, email an audio of the teleseminar to your list. This enables listeners to hear your seminar event offer again. They are more likely to sign up for the seminar at this time if they didn’t during the original teleseminar.

Don’t just send a direct link to the audio in your email. Instead, send an email in your Autoresponder that sends your list to a squeeze page. On the squeeze page they will have to provide personal information in order to receive the audio of the teleseminar. This method creates a specific list of people that listened to the audio.

Make sure to capture all their information including street address. The purpose of obtaining their address is to have the ability to snail mail the list an offer to come to the seminar. What offer should you snail mail your client list? You can print the sales letter you created for the Internet and send it.

Essentially, you want to promote your seminar event in several ways. You can promote to your list until they all unsubscribe. The odds of your entire list unsubscribing are pretty slim, so promote to them constantly. This will ensure the best chance of selling out your seminar.

One major concern regarding teleseminars is the number of subscribers that attend the teleseminar. An example of this concern involves an Internet marketer that put on his first teleseminar. He sent an email to his subscriber list of over 2,000 email addresses. He sent an email twice a day for three days regarding the teleseminar. The copy on the emails was top notch as it was written by copy writing professionals. However, when it came time for the teleseminar he had low attendance on the call.

This left him to wonder the source of the low attendance. Was it due to the quality of the subscriber list? Was it that his subscriber list was not used a teleseminar? What could he do to significantly increase the attendance at his next teleseminar?

Internet Guru Answer: We need to examine his situation more closely. Did the Internet marketer set up a squeeze page that enables people to sign up for the teleseminar? Did the emails have a clickable link to the squeeze page? Did the Internet marketer track the number of people that clicked on the link in the email and then actually signed up for the teleseminar?

First of all, don’t worry if you have low attendance at your first teleseminar. Low attendance can be the result of many factors. For example, your subscriber list may not yet be “trained” to attend your teleseminars. Be proud that you gave a teleseminar. Keep providing more teleseminars and your subscriber list will catch on. The attendance level will increase if you are persistent.

You should also verify that you have a squeeze page for each teleseminar. The squeeze page should enable each person to sign up for the specific teleseminar. This specific list will go to an Autoresponder. This helps you keep track of who and how many sign up for the call. Plus, you can then market to this quality list before and after the call.

You can also track the link from the email to the squeeze page. Make sure to check how many people clicked on the link AND actually signed up for the teleseminar. These numbers will give you a conversion rate concerning the number of people that actually signed up for the call.

Another way to significantly increase teleseminar attendance is to bribe your subscriber list. For example, tell your subscriber list that if they attend the teleseminar then they will get a free bonus worth a good chunk of money. Also after they sign up you can send a voice broadcast to remind them to attend the teleseminar. Recommended voice broadcast systems include: Voice Shot and Market Touch Media.