How do I create this free CD? What content should I put on it? The good news is that you can put whatever you want on your free CD. Just make sure that it gives pertinent information that your customer would value. You can create free CDs for everything from eBooks to home study courses to online marketing.

How do you get the content for your CDs? Use the content you use from presentations, what you talk about on the phone and teleseminar calls from your million dollar platform.

Why can you use this information? You can and should use this same information in the free CD because people will feel like they have heard it before and thus believe it more.

Tip: You can give this free CD to your sales force to train them how to sell your stuff.

Where do you get the information for the free CD? The content is created from the million dollar platform formula. You should have your million dollar platform scripted out already. If not, get started on it now!

So now how do you create the actual CD and product you are trying to sell on it?
Many people think creating a CD or a product is very hard when in fact it is easy. You don’t need thousands of dollars or a fancy sound studio. You don’t have to create or write the content yourself. It is easier then you think.

Following are the first three steps to product creation which help get you started:
Step #1: You need to be able to repurpose content. For example, take content that you have already created and use it for multiple purposes. This is the key to success online. This also lets people feel that they have heard the information before and believe you even more.

Step #2: Begin with the end in mind. What is the big ticket item going to be? What would you sell at the end? For example, are you going to sell coaching or a home study course? You need to know where you want to go and have end goals.

Step #3: Fill out your order form for the product. It is a lot easier to create something when you have the order form already developed. So create the order form before you create your CD.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

The entire process begins by driving traffic to your squeeze page. Once they sign up on your squeeze page then you send them to a free CD page. If they purchase the free CD then you give them a bonus for a free consultation. Make sure that they see the bonus offer on the free CD page.

If you want to maximize your profit then you need to get on the phone with every person that buys. It will greatly increase your sales conversion if you do. If you don’t want to call everybody then you can call just the people that respond to the bonus for a free consultation.

You should also send information with the free CD that lets customers sign up for the consultation. Give them the options of fax, email, and/or website address that will let them sign up for the free bonus consultation session.

This one-on-one phone call is also called a free bonus strategy session or consultation. You give them pertinent information, but also sell them on higher ticket items. This is a very effective way to earn more money from the very same customer. You will earn more money partly because you have a qualified lead and partly because you speak with them directly on the phone. This is a very powerful combination.

Another option to selling one-on-one on the phone is to sell one to many through email. Basically, you send an email to all the people that bought your free CD. (They paid the shipping and handling only to get the free CD.) The people that bought your free CD are better quality leads than the people that just signed up on the squeeze page. So this email sent to the free CD customers will give you a better chance of selling higher ticket items.

So use the phone and email. There are several opportunities to earn more cash from the same customers.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

No matter which method you choose, they are both going to revolve around one-on-one sales calls. I’m here to let you know the recipe of the secret selling sauce and how to make it happen.

Basically, you want to drive traffic to a squeeze page. At this squeeze page the subscribers will then be sent to a free CD page. Once they buy the free CD by sending only the amount for shipping and handling, it’s your turn to swoop and sell one-on-one. How do you do this? You get them on the phone and sell to them one-on-one.

Note: While on the phone you can sell to one-on-one or one too many.

Let’s look at selling one-on-one. You can accomplish this by getting on the phone with each person that buys. The phone call can be considered a free bonus for purchasing your product. For example, you can offer a free phone strategy session or consultation.

Once they buy the product you will have your scheduler schedule the phone call. You have them book an appointment. The purpose and outcome of a call is to get the customer to purchase or invest in a higher ticket item.

You can do all of this yourself or outsource it to other people. For example, you can have a sales team person get on the phone one-on-one and up sell to each person when they talk to them on the phone. These people can work from all over the country or you can have in-house sales team.

Why have a scheduler and a sales person? Why can’t the sales person schedule the calls? It is important to know that you might hear a lot of “no’s” when you try to schedule appointments. These no’s can bring down the enthusiasm of the sales person. Therefore, have a scheduler deal with the no’s and have the sales person only deal with actual appointments.

Get started on setting up appointments for this free bonus session. You would be surprised at how much you can up sell to these qualified leads.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com