What you might want to do, to automate the whole thing, is have them call into a voice mail service. Have that voice mail company (there’s a lot of voice mail companies out there) gather all of your customers information, maybe their first name, their last name, their address, phone number and email, so you can go and verify. That’s all you’d really need from them.

You may want to also say something like, “If you wouldn’t mind, may I ask what the reason for this cancellation is?” And then from there, see if that voice mail company will take it, transcribe it, and then email it over to you so you can get them in your email to process it. I think that would be the best way to handle this.
One thing that we have found that works well is forced continuity. This is when you force them on and then force them off as quickly as possible. Initially, I was scared to force them off, but I’ve found that people aren’t as angry and the other great thing is it hasn’t changed the cancellation rate. So that’s something else for you to think about.

Cancellations are going to happen regardless of what you do or don’t do. I mean, I think I had over 5,000 people sign up this month alone and I I think we’ve had 22 cancellations or something like that. You know, it’s the life of memberships. You can’t get hung up on cancellations and asking yourself what you did wrong. Sometimes if you have a few cancellations, it may be that whatever it is you are offering is not the right fit for that individual. But of course if you have a lot of cancellations you will definitely have to question what it is you are doing that can be changed in some way.

In my case when I have a cancellation, I’ll just go out and get more subscribers to replace those who’ve cancelled their membership. It doesn’t bother me a bit. I personally have a full-time person dedicated to managing my membership site and automate things somewhat so that it frees up my time. If you have money to invest in an assistant I would highly recommend it.

However, you can also choose a software program that automatically takes care of cancelling those subscribers for you. Aweber.com and 1shoppingcart.com are two very reputable autoresponder programs that have the ability to automate cancellations and everything else for you. It is essential to invest in a system to free up your time and make your business run smoother. Leverage your time and see the money come rolling in!

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

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Basically, one of the first things you need to do to really establish a business online is not just selling to random individuals. But you need to capture those individual’s names who are interested in your products. The only way to do this is through an opt-in autoresponder sequence so that you own your list and can re-sell to them again and again.

So, how is this done, you ask?

Well, what you do is you send out good, solid information that your readers are looking for. This is information that is not readily available elsewhere. So, with this great information you want to also ensure that the time and effort you put into gathering and sharing this information is rewarded. A great way to make sure you are rewarded is by promoting an affiliate product and hopefully making multiple sales. However the best way to do this is through an opt-in or name squeeze page and writing a selection of seven messages. Basically, in each email message to your potential customer you offer them excellent information in seven email messages.

On the third and seventh email you should be promoting a product that your customer would definitely be interested in. By doing this your chances of making a sale are far greater because this list you’ve acquired is already pre-sold because they opted in to your sequence and are interested in your particular niche. They are definitely interested in the subject or niche you are a part of but they just haven’t found any good information elsewhere. That is why they are turning to you. They have a need and they want you to fulfill that need through what it is you are offering them. And hopefully your affiliate product should fulfill that need in helping your reader. But, making sales will also help you, not only by helping others, but by helping you monetarily. You should be able to make a nice income from it as well.

So, if you haven’t joined an affiliate program in your niche do so now. It’s amazing how many good products are available that offer excellent commissions for just a bit of effort.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

What I do is I’ll typically go into my control panel and I’ll create what’s called a redirect. A redirect is a link that when clicked on leads to another link url. So what this means is instead of me saying “Hey guys, just wanted you to know, go to www.mclss.com/cgi-bin/1239/245/” or some other crazy link I’ll create a new link inside the C-panel which is a redirect. I’ll create something like www.promotingtips.com/formula. That’s exactly how I do it. It’s actually a redirect to my order link. And so what happens is I’m forwarding that link to the actual order link. So when I’m on the call, I’ll say, “Hey, guys, where I want you to go right now is promotingtips.com/formula. That’s promotingtips.com/formula.” This is a great strategy especially if you are working with a long ugly url address. It allows you to say a clean and easy to understand web address while you’re on a teleseminar call. Your visitors will be able to follow what you are saying much easier than if you gave them a difficult url to write down.

By doing this you not only make it easy for them to comprehend but you make it as easy as possible so that you can make the sale!

You may be wondering why I create my redirect in my shopping cart. Well, the reason is so that it goes through my merchant account.

Once you have your shopping cart and redirects set up, you’ll want to concentrate on your squeeze page. I’m not too keen on sending out an email, saying, “Here’s the phone number to get on the call, here’s all that stuff…” Why? Well, you want to be able to capture your visitors name and email address. Basically, you want to make sure you capture people’s information so you can put them in a new autoresponder. So what I’ll do is I’ll go inside Autoresponse Plus (that’s the software I use to create my squeeze pages) and I’ll create a new autoresponder.

But here’s a great trick I know you’ll love! When you are creating an autoresponder email address use dates. Put the date and the year of each particular teleseminar. I use this method and it works really well for me. I decided not only to put the date but also the year because it’s really important for me to know what year that call happened. I need to know this because I’ve done calls three and four years ago.

If you’ll be doing teleseminar calls for years to come, then you should definitely ensure you have the year written in the email address as well for example tele110808@mydomain.com . That would be the email address or the autoresponder name. So basically, once you have that done, you need to create a squeeze page that is associated with that autoresponder. So, you need to connect the form of the autoresponder on the squeeze page and create a specific squeeze page so that you can capture people’s information.

You’ll want to create a place where people can go to sign up. You can do this by capturing their first name, their email address, and their phone number. As long as you clearly state what they are signing up for ensuring you mention the benefits they will gain by listening to the call, you’re sure to get a ton of sign ups. So, if you’re going to hold a teleseminar, as long as you have your squeeze page set up leading to a new autoresponder for each teleseminar – this will allow you to be able to know exactly where your visitors are going. As long as you plan and implement your process, your call is sure to be a success!

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for myPowerful Promoting Tips yet, then you
are really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

If you already have a website but it’s not creating the returns you had hoped for then make sure you have these steps in place for a smoother more profitable website.

1.Make sure you have an autoresponder in place to capture email addresses. This is critical! You need to build a list so that you can sell to them again and again. But having an autoresponder opt-in page is not enough. Go and log into your autoresponder. But make sure the autoresponder is working properly. Sign up yourself and test it to make sure your messages are going out.

2.Submit your website to free directories.

3.Monitor your Google Adwords. Test and track to see what’s going on with your campaigns and analyze your results. Spend a good coffee day doing this.

4.Write Articles and ensure you have your niche keywords or the main keywords for your website sprinked throughout the content of your article

5.Submit your article to article directory sites like www.ArticleCity.com, www.EzineArticles.com or www.GoArticles.com.

6.Summarize your articles. Take those summaries of those articles and turn those summaries into emails. Start adding these informative summaries to you autoresponder sequence so that you have emails going out. I wouldn’t just turn the summaries into short emails. Make sure those emails have a link that leads to a new website page with the full article. This will make it an informative website – basically off of your site. So, whatever your squeeze page is, dot com, forward slash, your site and then squeeze page article(s).

7.One thing I do is I would go look into my ListOpt. I would check to see – if the amount of people it says they sent me and the amount of people that I have in my autoresponder look pretty much the same.

8.Go in to your autoresponder list and see if there’s any unsubscribers and delete them immediately.
9.Start writing your sales letter emails for your product. If you don’t have your own product find affiliate products you can sell. See if your affiliates have articles and emails already pre-written that you can use to target your own list.

10.If you don’t have your own product you need to create one as soon as possible. You can do this by creating a teleseminar. It doesn’t matter if your list is very small (say 50 people) or very large (15,000 people). It’s best if you make every mistake when you don’t have that many people on your call. In any event, you can record it and sell your teleseminar as a product. You want to turn it into a product asap. You could even turn your teleseminar into a download that you can send out to your list to start building a rapport with them.

11.Look for those you want to do joint ventures with regardless of whether you have an established relationship with them or not. Place them on your potential JV list.

12.Make it happen! A great way for creating products and/or services – or to make money, is to create a day to launch. This ensures you commit and make it happen.

Follow these steps and you’re sure to see great results!

Warmest regards,

Matt Bacak
P.S. If you haven’t signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doingto market my companies? Then you need to grab a copy of my..Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Your list is a goldmine and you have to know what your readers want. But your main concern is to capture names and send your list information. Although your opt-in page lists bullet point benefits of what you have to offer your visitors, you can do more with your list. You can segment your list. Segmentation allows you to broaden your product selection and allows you to offer more products to help increase your sales.

So exactly how do you set up your autoresponder message sequence?

There is a seven sequence rule I follow. You should think about sending seven messages to your list. But remember, this sequence of emails is sent every few days. Send some messages every two days then five days later then back to two days later etc. You want to do this so that your subscriber never expects your message. You want to surprise them, keep them on their toes and keep them interested in what it is you are offering them. Make sure you are offering valuable content so that your reader always anxiously awaits your next email. You want them to feel that you are giving them extremely helpful information that they simply cannot find anywhere else. However, it is also crucial that the emails you send them on the third and seventh day should be sending them to a sales letter squeeze-page. Remember, on these days you are selling to them. This strategy has been very successful whenever I implement it so I suggest you also implement this strategy in your online business.

When you send these emails on the third and seventh day of your seven email sequence, the reader can then be sent to another squeeze-page and at this point they’ll be entering a new autoresponder sequence that segments them even further. I use this simple strategy to segment my list and you should use it too in your list segmentation. But you should note that these are also short content email messages created to prompt your reader to click on links placed in the email. Your links will always lead to a sales page for a product or service you are offering them.

That other autoresponder sequence (the second squeeze-page sequence after they enter the first sequence) that I’m sending them to is going to be a message sent to them every single day. Basically, with these messages, I’ll take pieces of the copy – maybe I’ll take a paragraph out of the copy, I’ll throw it into message 1. I’ll take another paragraph of the copy and I’ll throw it into message 2. Take another paragraph of the copy and throw it into message 3 and so on…. For example, if I have five testimonials, I might write an email that says, “Five reasons why you need to get this.” Reason 1 is testimonial 1, reason 2 is testimonial 2, and so on and so forth. And then each of those emails will have a link back to the actual product so the reader can go buy the product.

List segmentation is necessary to expand and diversify your business. Why not take a look at your autoresponder sequence to make sure you’re offering the most you can to your audience.

Warmest regards,

Matt Bacak

P.S. If you haven’t signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I’m doing
to market my companies? Then you need to grab a copy of my
..Internet Marketing Dirt’. It’s now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com