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	<title>Comments on: What&#8217;s a Successful Niche Marketing Strategy Look Like?</title>
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		<title>By: Brian Cipresse</title>
		<link>http://www.mattbacak.com/mattbacakblogs/whats-a-successful-niche-marketing-strategy-look-like/comment-page-1/#comment-1016</link>
		<dc:creator>Brian Cipresse</dc:creator>
		<pubDate>Wed, 11 Nov 2009 21:51:20 +0000</pubDate>
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		<description>Interesting. We&#039;ve been having a debate about the &quot;small business&quot; industry being very fragmented, very slow to adopt new technology and not willing to spend much IT dollars. Lots of niche areas to explore so we&#039;re trying to determine the right viral strategy perhaps through a horizontal way. Would love your opinion/experience on what you see the IT spend being for small business (eg: $600/two years) and if this is changing due to either social media, consumer electronic devices or both.</description>
		<content:encoded><![CDATA[<p>Interesting. We&#39;ve been having a debate about the &#8220;small business&#8221; industry being very fragmented, very slow to adopt new technology and not willing to spend much IT dollars. Lots of niche areas to explore so we&#39;re trying to determine the right viral strategy perhaps through a horizontal way. Would love your opinion/experience on what you see the IT spend being for small business (eg: $600/two years) and if this is changing due to either social media, consumer electronic devices or both.</p>
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