Sunday, December 30, 2007

“Reach more customers with Blogs and Podcasts”

How important are joint ventures? There is a shift in the joint venture arena. Huge companies are acquiring smaller companies. Consolidation is the theme of the times. Huge companies acquire smaller companies so they could tap into their customer base. For example, they want all the Blog content and the people that read these Blogs.

People read your Blogs not necessarily just for the content, but for your personality. If they like your personality then they will continue to read your Blog. If they don’t like your personality then they may read your Blog once and leave it. So let your personality shine through in your Blog if you want to keep readers that you want to target.

The same personality theory applies to podcasts. If you entertain people and they are having a good time then the number of podcast listeners you have will soar.

What is the profit model on a Blog? You can sell advertising on your Blog. For example, you can have Google AdSense on your Blog website. If you are in a high demand, high priced keyword niche then you can make great money through Google AdSense. If you can build a nice audience for your Blog then Google AdSense and other advertising is the way to go. This can become a game of volume though and it is just one way to monetize a Blog.

Blogs and podcasts are excellent lead generation tools. In order to get the most leads, you need to keep your content fresh on your Blogs and podcasts. Provide valuable content and you will rake in new prospects and gain popularity.

A Blog lets you build a fan club that you can promote your products to. Follow up this Blog strategy with podcasts. You can show your Blog to people. Then tell them that if they like your Blog then they will enjoy your podcast. Then tell them that if they like your podcast then they will enjoy your products. It is a great way to generate a lead that converts to a sale.

You can also monetize a podcast. You can monetize it by driving repeat interest to your products based on the podcast content. Your podcast will ingrain your name and product into their mind through the podcast. The podcast lets you intersperse information commercials during your podcast.

Another major benefit of creating podcasts is that it is easy. You can create content quickly using inexpensive equipment. It is also easy for listeners to access, download, and listen to your podcasts. For example, you can have your podcasts indexed iTunes. Listeners can subscribe to your podcast and be notified every time you upload a new podcast.

Warmest regards,

Matt Bacak

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Monday, December 17, 2007

“Blog your way to financial freedom”

Searching for another idea that can kick start your Internet business profits?

Million Dollar Idea: “Blogging”
What is the one major problem of Blogs for most people? Many people don’t post enough content on their Blog to make it worthwhile. Imagine a concept where your Blog content writes itself for you so you don’t have to worry about it. How can you accomplish this? You can use software to automatically write your content.

There is one type of content that people will never get mad at you for posting on your Blog. What is this type of content? Press Releases. This type of Blog content is great because it contains several keywords. You can use software that lets you type in the keywords you want on your Blog. The software will then search the press release websites for the appropriate press releases that have these keywords.

The software should allow you to decide how many words and paragraphs you want posted on your Blog. It will allow you to also post the entire article if you want to.

Why should you create an unlimited number Blogs? Blogs are very powerful. Search engines favor fresh content. The search engine will find your Blogs and raise your ranking. Plus, you can run Google AdSense programs on your Blogs. This will enable you to earn money from each Blog.

You can also write your own articles. If you don’t like to write, you can record your content. Have this content transcribed and formatted. You can outsource this article creation to freelancers.

Tip: Your Blog articles don’t have to be long. They can be around 200 words if you want. The key is to provide valuable content that your readers and customers would benefit from.

Tip: You can create an audio version of the Blog post. Provide a link in your Blog article that says “Click here to listen to this post”. This will impress readers because it shows that you have gone the extra mile to provide them with valuable content in a different format.

Tip: You can use audio generator software where you create podcasts. Your podcast will be automatically indexed in iTunes. The podcasts can be automatically generated into text content on your Blog that contains a link to your podcast.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

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Monday, August 13, 2007

“Unleash the Power of Blogs”

New media marketing such as Blogs should be an integral part of your Internet marketing plan. Internet technology changes rapidly and you need to keep pace with new advancements in technology. Old media including radio, television, and print are not going to go away, but you shouldn’t focus on this old media alone. You should be the dominator of your niche with a Blog, podcasting, and audio and video Blogs.

A Blog was originally just text and pictures. However, now they encompass text, images, audio, and video. The best blogging program to use is WordPress.

Blogs allow you to instantly communicate through text, pictures, audio, and video. You can Blog in any niche possible. Blogging doesn’t require a webmaster. Blogs enable you to create worldwide relationships. You can share your information instantly. Blogging enables you to be found more easily by the search engines. Search engines love it when you update your content. You can update your Blog as often as you like therefore increasing your visibility in the search engines.

Blogs and webpages are the same technology. However, for a Blog you don’t need a webmaster and you don’t have to know web design. Blog comes from the word Weblog otherwise known as an online journal.

People can instantly receive your Blog updates by RSS feeds. When you update your Blog your RSS subscribers will be informed. Blog software is free. However, transmitting audio and video will only cost you pennies on the dollar.

Why are newsreaders, aggregators, and iTunes important?
RSS stands for “Real Simple Syndication”. It enables software like newsreaders to download your content (text, images, audio, and video) every time you update it. It is an automated notification system. Aggregators and iTunes are the equivalent to a radio and TV on the Internet. These programs enable people to listen and watch your podcasts and video Blogs.

Every search engine, such as Google, has a newsreader which makes it simple for people to access your Blog and podcasts. They access it through these websites. This is much better then sending items through email. Why? Because email is stopped by spam filters more and more these days. This gives you power to put your content in people’s hands quickly.

Internet Explorer 7 has a one click subscription to Blog. This is a recent development. People can subscribe to a Blog feed easily with one click. This feature is great news for your Blog. This feature enables you to build a following of people that like you and your Blog.

ITunes has one click subscriptions as well. People can find your Blog in iTunes. They can then subscribe to your Blog. You can’t get into iTunes unless you have a podcast and a Blog. ITunes is free.

ITunes allows you to use audio and video. iPods are popular. People can download your podcasts and Blogs to their iPods to watch and listen to when they want.

Even Tivo on your TV can subscribe to your Blog feed!

Essentially, you have the same reach as old media, but for just pennies on the dollar.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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