“Podcasting: No, it’s not a new type of fishing.”

Podcasting. It may sound like a type of fishing or a new extreme sport. Podcasting is actually a technological tool that you can use in your marketing efforts. It is yet another way to reach your target audience.

What exactly is podcasting? If you can create audio content that people would want to receive and listen to then podcasting could be a powerful tool. Podcasting combines audio in mp3 files and blogging. You can create a subscription to your podcasting content. This subscription will notify subscribers when you have posted a new podcast. It is an excellent way to attract and build a relationship with your target market.

You need to create a podcast show. The content in the show can be anything you want. You can push your audio content in the form of a podcast to your subscribers using RSS syndication. This means that people who subscribe to your podcast will be informed of when you post a new podcast show. It is similar to when you are notified that a new Blog post has been posted on a Blog you subscribe to.

You can build a huge following through your podcast. Podcasts allow people to break the chains of their computer. They can listen to your podcast from their computer, but they don’t have to. They can download your podcasts to mobile devices such as their iPod if they want. This enables your customers to obtain your content on demand and listen to it wherever they want to. Talk about flexibility!

Did you know that you can advertise in your podcast? Having your own podcast show is like having your own radio station. You can intersperse commercials and advertisements about your products and services. You have total control. Just make sure that you provide high quality content that your customers desire. The better podcast show you create the more customers and profit you will earn.

Podcasts are yet another way you can reach your current customers and potential customers. You can satisfy auditory learners by providing this audio content. The benefits of podcasts are numerous. Create your own podcast today.

Warmest regards,

Matt Bacak

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“The Power of Portable Viral Marketing”

The key to a thriving marketing system is to find the right message and send it to the right target audience. Essentially you have to have the right voice in the right market at the right time. You can find the right voice and right message by asking your audience about what they want. Run an Ask campaign to find out what they want and give it to them.

How important is viral marketing as part of your marketing campaign? Viral marketing is crucial. Advertising and buying media is very expensive whereas viral marketing brings your more advertising for less money and effort. Viral marketing is a way to get people to communicate among themselves through word of mouth.

Technology has enabled people to take everything with them. For example, they have iPods on which they can download print material, audio, and video. If you have print, audio, and video on your website only then you are limiting your options. Why? The attention span on the Internet is very short. You will lose many people before you have finished communicating your message.

Portable devices like the iPod, on the other hand, enable people to download all of your content and listen to it at their leisure. They are much more likely to pay attention to all your content because they can listen to it while at the gym, riding in the car, and wherever they want. Plus, downloading this information is very quick and easy for them.

Viral marketing works better when you tap into communities and social networks. You can survey these circles of people to find out what they want. Ask for information in a non-aggressive manner. Slowly weave your way into these groups to find out what they are looking for.

Viral marketing gives people the ability to do what they know how to do already. It gives them the ability to speak to others about things they are passionate about. These things can be you and your products. Viral marketing is a marketing campaign that is like a snowball going down a hill. The longer the snowball rolls, the bigger the snowball becomes. It builds on itself. Viral marketing follows the same concept.

Also use social networks, such as myspace, to build lists. You can build a friends network on myspace that consists of thousands of people. These are people that you can email at any given time. You can build a relationship with these people. You can promote your products to them. A side benefit is that they will often promote your products to others as well.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

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“Million Dollar Idea: The Learn Pod”

Million dollar Idea: The concept of the “Learn pod”. This is a preloaded iPod or Zen. It can be any type of media player that is preloaded. You can give the iPod away for free, but sell the content that is on the iPod. You can have a play list of all your audio content already on the iPod. This audio content would be the “best of” series of your audio.

What can you download onto the iPod? You can download your teleseminars, audio CDs, recorded seminars, etc. The list is endless. You can download all your audio content if you want to.

What do I do with the preloaded iPod? Shrink wrap the iPod and put it in nice packaging. The packaging should have a picture of you on it, along with your brand identity.

How do I sell the information that is preloaded on the iPod? You explain that the iPod is free and that people will pay for the content that is already preloaded onto the iPod for them. Explain that this saves them a hassle of buying all the CDs, teleseminars, and other audio content separately. Plus, you can include one year of free iPod updates.

How can I make more money from this preloaded iPod? You can sell accompanying text and video materials. You can sell new content in the future. You can up sell through your audios that they listen to on the iPod.

You can provide a robust amount of content by using public domain information. You can snag public domain information for free. IPods can read text files. So you can take a public domain work from Project Gutenberg, download it for free as a text file, upload it to your server, and then sell the text file to your iPod customer. These customers will often buy several text file books at once. You will have a huge directory of information that they can purchase a la carte.

You can make even more money by taking this public domain information and wrapping your own content around it. You can intersperse your experience, tips, and tricks within the content. You can sell this as a text file. You can also simply read this information and record the audio. This will let you sell the content as an audio. People will pay more for an audio version. So you can earn even more money from the same information. You could literally create your own library of text files and audio books.

Yet another idea with public domain information is to create several branches from one concept. Let’s say that you have the public domain information for “The Art of War”. You could sell just the main text, but you can also create sub branches of this original concept. For example, you could create “The Art of War for Golfers” or “The Art of War for Teachers”, and so on. Think of the Chicken Soup for the Soul series. It is a similar concept.

Guess what? The million dollar idea is not over yet. You could also interview experts in the field that your text and/or audio content are about. You can earn credibility through this association. You can create a la carte products that people can buy and download to their iPod. These interviews will enhance your content and please your customers.

What are the benefits of the “Learn Pod” concept? The benefits are numerous. All of your audio content will be in one place, the iPod. Customers can purchase audio content in the future easily. They can simply download new content to their iPod. Plus, many people want an iPod and this is a great way for them to get a good deal.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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“Unleash the Power of Blogs”

New media marketing such as Blogs should be an integral part of your Internet marketing plan. Internet technology changes rapidly and you need to keep pace with new advancements in technology. Old media including radio, television, and print are not going to go away, but you shouldn’t focus on this old media alone. You should be the dominator of your niche with a Blog, podcasting, and audio and video Blogs.

A Blog was originally just text and pictures. However, now they encompass text, images, audio, and video. The best blogging program to use is WordPress.

Blogs allow you to instantly communicate through text, pictures, audio, and video. You can Blog in any niche possible. Blogging doesn’t require a webmaster. Blogs enable you to create worldwide relationships. You can share your information instantly. Blogging enables you to be found more easily by the search engines. Search engines love it when you update your content. You can update your Blog as often as you like therefore increasing your visibility in the search engines.

Blogs and webpages are the same technology. However, for a Blog you don’t need a webmaster and you don’t have to know web design. Blog comes from the word Weblog otherwise known as an online journal.

People can instantly receive your Blog updates by RSS feeds. When you update your Blog your RSS subscribers will be informed. Blog software is free. However, transmitting audio and video will only cost you pennies on the dollar.

Why are newsreaders, aggregators, and iTunes important?
RSS stands for “Real Simple Syndication”. It enables software like newsreaders to download your content (text, images, audio, and video) every time you update it. It is an automated notification system. Aggregators and iTunes are the equivalent to a radio and TV on the Internet. These programs enable people to listen and watch your podcasts and video Blogs.

Every search engine, such as Google, has a newsreader which makes it simple for people to access your Blog and podcasts. They access it through these websites. This is much better then sending items through email. Why? Because email is stopped by spam filters more and more these days. This gives you power to put your content in people’s hands quickly.

Internet Explorer 7 has a one click subscription to Blog. This is a recent development. People can subscribe to a Blog feed easily with one click. This feature is great news for your Blog. This feature enables you to build a following of people that like you and your Blog.

ITunes has one click subscriptions as well. People can find your Blog in iTunes. They can then subscribe to your Blog. You can’t get into iTunes unless you have a podcast and a Blog. ITunes is free.

ITunes allows you to use audio and video. iPods are popular. People can download your podcasts and Blogs to their iPods to watch and listen to when they want.

Even Tivo on your TV can subscribe to your Blog feed!

Essentially, you have the same reach as old media, but for just pennies on the dollar.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com