Saturday, May 10, 2008

Teleseminars: How to Increase Your Conversion with Voice Mail Blasts

Running teleseminars is an excellent way to earn crediblility in your niche and increase your bottom line. But it doesn’t happen overnight. You have to set up your sequence of how you’ll stay in touch with your prospects and visitors. The only way to do this is by using the right tools to personalize your messages and increase your contacts. So, how do you do this? It’s a fairly simple task. Let me explain...

So, once your visitor signs up for your teleseminar through your opt-in page (that includes their first name, last name and email address and phone number), you need to send them an email reminder of when the call actually is going to happen. If the JV partner on your call is somebody who’s going to be really selling a lot and I know it, I’ll send out a lot more reminders. However, on average, you should typically send at least two.

So with their contact information you’re now able to get in touch with them because when it comes close to the call you’ll typically be sending out two voice mail blasts to the individuals that sign up for your teleseminar. You have to realise that the only way that I can do that is if I capture their phone number. So don’t forget to include an area for them to enter their phone number in the opt-in form. You’ll have to ensure that the phone number box is fixed as a mandatory box that needs to be filled in by your visitor.

Calling your prospects is extremely important because you want them to remember the call is happening. But this also personalizes your interaction with them which makes you more real to them so taht they gain your trust.

So typically I send out a voice mail blast exactly one hour before the call and then again at a half hour before the scheduled teleseminar. So, if the call’s at 9:00, I’ll send out a voice blast at 8:00 and 8:30. I’ll also send an email out before the call as a reminder at 8:45.

My voice blast would say something like this:

“Hey, just wanted to let you know that I’m doing a call at 9:00. I wanted to make sure that you are able to access the call so here’s the number and PIN code. Don’t worry if you don’t have a pen and pad of paper ready. Please check your email because in a few minutes I’m going to be sending you an email with all that information. I can’t wait to talk to you, see you on the call.” So that’s kind of what I’ll say.”

In any event, if you want to hold a teleseminar use these strategies. You’ll be sure to increase your conversions and you’ll be sure to make a good number of sales. As long as you plan what you will do I’m certain you’ll get a great response from your teleseminar attendees. They’ll definitely be coming back for more.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Friday, May 09, 2008

The Best Days to Hold Teleseminars

Deciding on a day for your teleseminar can be a challenge if you’ve never held a teleseminar. But if you have held teleseminars the only way to know which days are best is to test. If you haven’t done that already, today is your day because I’ve done the testing for you.

Having run hundreds of teleseminars over the years I am well versed in what days work and which days don’t. So, what day of the week do you want to do your call? If you’re not sure let me help you pick a days that will produce great results.

Let’s look at Mondays! Mondays are typically very good at doing training calls. Mondays work best when you’re not selling anything. It’s strictly training. That’s why there’s a lot of training calls happening right at this moment, because training calls are really good on Monday nights. It’s not a really good sales night. Everybody’s kind of getting the flow of things and everything else, and it’s one of those days that’s not the best selling day.

Tuesdays on the other hand are great selling days. You’ll probably want to write that down.

Tuesdays are great selling days to do teleseminars!

Wednesdays are really good selling days also. However, there are some outside influences that can cause a lower turnout for Wednesdays. The big thing, especially here in the South, is church.

Thursdays are a great day to make things happen. That’s why a lot of people out there are doing telecalls on Thursday nights. That’s why I do them on Thursday nights.

Friday...I haven’t found Friday nights to be very good. I’ve never actually done one, but I don’t think they would be a very good turnout. Fridays are actually kind of really bad past 11:00 or 12:00 because everybody’s kind of leaving work or taking the day off. They are tired and the last thing they want to do is listed to a call. Fridays are usually relaxation days.

Saturdays are great days to do telecalls. I’ve found Saturday mornings are really good! Plus in the mornings you pick up all the people that never could get on the call during the week. Saturday nights, I haven’t really tested.

Sundays – I’ve never tested a Sunday. I choose not to do those on Sundays.

Once you’ve decided on what date it is, you should send two emails. So if I’m doing a Thursday call, I’ll send an email out on Tuesday and Thursday, driving them to the squeeze page. So I’ll have all these people coming in to my main squeeze page - the one for my niche.

Once you have them funnelled in there you should then send out a specific email to that list saying: “Hey, I’m doing a telecall, go here to sign up for the call.” They’ll go to the page, they’ll fill in their information and voila – you’ve captured their name and they’re ready for the call. But just remember that you need to include an email to the autoresponder sequence. Inside the email you need to give them the phone number and the PIN code for the call, so they automatically get it when they sign up.

Choose your date carefully and funnel in your visitors. As long as you take the time to prepare and organize how you capture the names of your visitors and choose a winning day, there should be no reason why your teleseminar should be unsuccessful. Proper planning leads to great results!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:

http://www.promotingtips.com/

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: http://www.internetmarketingdirt.com/

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Thursday, May 08, 2008

After Following the 3 Step Teleseminar Process... Create Your CPanel Redirect & Plan Your Process

If you’ve read my last article on my three step teleseminar process you’ll have a good idea of how to prepare for your next teleseminar. After you have your JV partners lined up for your call and are working on increasing your list through your web form, the next thing that you need to do is create a redirect in your cpanel.

What I do is I’ll typically go into my control panel and I’ll create what’s called a redirect. A redirect is a link that when clicked on leads to another link url. So what this means is instead of me saying “Hey guys, just wanted you to know, go to www.mclss.com/cgi-bin/1239/245/” or some other crazy link I’ll create a new link inside the C-panel which is a redirect. I’ll create something like www.promotingtips.com/formula. That’s exactly how I do it. It’s actually a redirect to my order link. And so what happens is I’m forwarding that link to the actual order link. So when I’m on the call, I’ll say, “Hey, guys, where I want you to go right now is promotingtips.com/formula. That’s promotingtips.com/formula.” This is a great strategy especially if you are working with a long ugly url address. It allows you to say a clean and easy to understand web address while you’re on a teleseminar call. Your visitors will be able to follow what you are saying much easier than if you gave them a difficult url to write down.

By doing this you not only make it easy for them to comprehend but you make it as easy as possible so that you can make the sale!

You may be wondering why I create my redirect in my shopping cart. Well, the reason is so that it goes through my merchant account.

Once you have your shopping cart and redirects set up, you’ll want to concentrate on your squeeze page. I’m not too keen on sending out an email, saying, “Here’s the phone number to get on the call, here’s all that stuff...” Why? Well, you want to be able to capture your visitors name and email address. Basically, you want to make sure you capture people’s information so you can put them in a new autoresponder. So what I’ll do is I’ll go inside Autoresponse Plus (that’s the software I use to create my squeeze pages) and I’ll create a new autoresponder.

But here’s a great trick I know you’ll love! When you are creating an autoresponder email address use dates. Put the date and the year of each particular teleseminar. I use this method and it works really well for me. I decided not only to put the date but also the year because it’s really important for me to know what year that call happened. I need to know this because I’ve done calls three and four years ago.

If you’ll be doing teleseminar calls for years to come, then you should definitely ensure you have the year written in the email address as well for example tele110808@mydomain.com . That would be the email address or the autoresponder name. So basically, once you have that done, you need to create a squeeze page that is associated with that autoresponder. So, you need to connect the form of the autoresponder on the squeeze page and create a specific squeeze page so that you can capture people’s information.

You’ll want to create a place where people can go to sign up. You can do this by capturing their first name, their email address, and their phone number. As long as you clearly state what they are signing up for ensuring you mention the benefits they will gain by listening to the call, you’re sure to get a ton of sign ups. So, if you’re going to hold a teleseminar, as long as you have your squeeze page set up leading to a new autoresponder for each teleseminar - this will allow you to be able to know exactly where your visitors are going. As long as you plan and implement your process, your call is sure to be a success!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then you
are really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Monday, May 05, 2008

The JV Approach Letter

JV’s or joint ventures are a popular way that businesses partner with other businesses and leverage their products and resources to make more money. According to Wikipedia.org a joint venture is “an entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise”.

When you approach a potential joint venture partner what you need to do is tell people exactly what the product is, how much money your splits are going to be and how they can contact you. So when I start and go through, what you want to do is say something like, “Hey, my name is Matt and I’m looking for people that are interested in promoting XYZ product which is in this niche” or whatever. Say, “I’m going to pay out this much money per product. Contact me so I can get you started making money now.” Or something like that.

Next, once we get to the point where, after I get done with the questions, submit that and guess what? I’ll send out an email to everybody and let them know about the joint venture. Once that is done you’ll probably get people to contact you and do a joint venture. But what you really need to do is start getting your marketing funnel set up. You need to have it ready just to make it easier on everybody, is write the emails for people to market the product for. If you have the product made, you need to get the sales letter up as soon as possible.

When you get the sales letter up, you need to get emails written to drive people to that page. You want to have them written so you can just hand them to your affiliates and have them send out an email with that offer to their list. It’s a really good way to generate more sales and more traffic. You should also send the same emails to your list as well. But when you do you might want to test out various versions of the emails with your list first and then you can pass along the winning emails to your partners. You may want to say something like, “Hey, here’s some emails that I’ve used for my list. They’ve worked really well. Use these.”

Once you get a few JV deals you will begin seeing an increase in both your traffic and your revenues!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Wednesday, April 30, 2008

A Late Product Launch – What to Do

So, you've come out with a new product and everything is coming along nicely. You've done your research and things are moving full spped ahead but then you reach a stumbling block. Your launch date has been pushed back but you've already told your list of your original launch date. Now what?

I'll let you know what you should do if your launch date is delayed. But first I do want you to get in the habit of sending stuff out on an ongoing basis. But in relation to this situation, if you're sending out an email, tell them why there's a delay. Basically, if there's a delay and there's a reason for the delay let your subscribers know. Say something like, "Hey, look, I promised you I'd give you this but here's the problem..." Or something like... "The reason I'm not getting it out to you is because..." Make sure you use the word "because" and then just let them know why. After that you could tell them it'll come out very soon and that you'll be sure to let them know about it.

However, in the meantime, send out some good information by telling them that while they wait you've got an email coming to them tomorrow. And tell them to go and check it out." Use that as a teaser. Let them know what's going on. Tell them you're sorry, it's coming, and then start making the offer. Keeping your audience in the loop builds trust and proves to them that you are reliable and they'll feel comfortable buying from you and listening to what it is you have to say.

You could also bribe them by saying something like, "since I was late in meeting the launch date, here's a free gift for you." Let them know that you care and show some sincerity. People like compassion and honesty – especially in business.

In any event if you are late on your launch, communicate with your audience and keep them informed so that they don't feel ignored or taken advantage of. When you build anticipation and under-deliver it can hurt your business. Always over-deliver and you're visitors will bring you the bacon every time.

Remember, always mail to your list. As I always say, an email a day keeps bankruptcy away.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my..Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Tuesday, April 29, 2008

What You Need to Do to Systematize Your Business

When running an online business the only way to success is to have an organized system of steps that you follow in order to make your business run smoothly. There are many people who have successful online websites. But the reason they are successful is because their business is systematized. Granted there are those who fluked at their success but somewhere along the line they had a system in place and may not have even realized it.

If you already have a website but it's not creating the returns you had hoped for then make sure you have these steps in place for a smoother more profitable website.

1.Make sure you have an autoresponder in place to capture email addresses. This is critical! You need to build a list so that you can sell to them again and again. But having an autoresponder opt-in page is not enough. Go and log into your autoresponder. But make sure the autoresponder is working properly. Sign up yourself and test it to make sure your messages are going out.

2.Submit your website to free directories.

3.Monitor your Google Adwords. Test and track to see what's going on with your campaigns and analyze your results. Spend a good coffee day doing this.

4.Write Articles and ensure you have your niche keywords or the main keywords for your website sprinked throughout the content of your article

5.Submit your article to article directory sites like www.ArticleCity.com, www.EzineArticles.com or www.GoArticles.com.

6.Summarize your articles. Take those summaries of those articles and turn those summaries into emails. Start adding these informative summaries to you autoresponder sequence so that you have emails going out. I wouldn't just turn the summaries into short emails. Make sure those emails have a link that leads to a new website page with the full article. This will make it an informative website – basically off of your site. So, whatever your squeeze page is, dot com, forward slash, your site and then squeeze page article(s).

7.One thing I do is I would go look into my ListOpt. I would check to see – if the amount of people it says they sent me and the amount of people that I have in my autoresponder look pretty much the same.

8.Go in to your autoresponder list and see if there's any unsubscribers and delete them immediately.
9.Start writing your sales letter emails for your product. If you don't have your own product find affiliate products you can sell. See if your affiliates have articles and emails already pre-written that you can use to target your own list.

10.If you don't have your own product you need to create one as soon as possible. You can do this by creating a teleseminar. It doesn't matter if your list is very small (say 50 people) or very large (15,000 people). It's best if you make every mistake when you don't have that many people on your call. In any event, you can record it and sell your teleseminar as a product. You want to turn it into a product asap. You could even turn your teleseminar into a download that you can send out to your list to start building a rapport with them.

11.Look for those you want to do joint ventures with regardless of whether you have an established relationship with them or not. Place them on your potential JV list.

12.Make it happen! A great way for creating products and/or services – or to make money, is to create a day to launch. This ensures you commit and make it happen.

Follow these steps and you're sure to see great results!

Warmest regards,

Matt Bacak
P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my..Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Sunday, April 27, 2008

How to Segment Your List Using Autoresponders

If you have a website and are using autoresponders to capture your audiences contact information, then commend yourself as this is a huge accomplishment! Most online websites fail to see the value of an opt-in form on their website. Opt-in forms actually make a business plan work and it is a definite requirement for growing any business online.

Your list is a goldmine and you have to know what your readers want. But your main concern is to capture names and send your list information. Although your opt-in page lists bullet point benefits of what you have to offer your visitors, you can do more with your list. You can segment your list. Segmentation allows you to broaden your product selection and allows you to offer more products to help increase your sales.

So exactly how do you set up your autoresponder message sequence?

There is a seven sequence rule I follow. You should think about sending seven messages to your list. But remember, this sequence of emails is sent every few days. Send some messages every two days then five days later then back to two days later etc. You want to do this so that your subscriber never expects your message. You want to surprise them, keep them on their toes and keep them interested in what it is you are offering them. Make sure you are offering valuable content so that your reader always anxiously awaits your next email. You want them to feel that you are giving them extremely helpful information that they simply cannot find anywhere else. However, it is also crucial that the emails you send them on the third and seventh day should be sending them to a sales letter squeeze-page. Remember, on these days you are selling to them. This strategy has been very successful whenever I implement it so I suggest you also implement this strategy in your online business.

When you send these emails on the third and seventh day of your seven email sequence, the reader can then be sent to another squeeze-page and at this point they'll be entering a new autoresponder sequence that segments them even further. I use this simple strategy to segment my list and you should use it too in your list segmentation. But you should note that these are also short content email messages created to prompt your reader to click on links placed in the email. Your links will always lead to a sales page for a product or service you are offering them.

That other autoresponder sequence (the second squeeze-page sequence after they enter the first sequence) that I'm sending them to is going to be a message sent to them every single day. Basically, with these messages, I'll take pieces of the copy – maybe I'll take a paragraph out of the copy, I'll throw it into message 1. I'll take another paragraph of the copy and I'll throw it into message 2. Take another paragraph of the copy and throw it into message 3 and so on.... For example, if I have five testimonials, I might write an email that says, "Five reasons why you need to get this." Reason 1 is testimonial 1, reason 2 is testimonial 2, and so on and so forth. And then each of those emails will have a link back to the actual product so the reader can go buy the product.

List segmentation is necessary to expand and diversify your business. Why not take a look at your autoresponder sequence to make sure you're offering the most you can to your audience.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
..Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Friday, April 25, 2008

Four Things Your Sales Letter Needs to Make the Sale

If you have a strong sales letter there are many other things to can do in order to ensure that you make the sale.

Here they are:

Pop-ups - You can utilize pop-ups to make some more money. When your visitor is leaving your site you can have a pop-up window that comes up upon exiting the site that says something like, "Hey wait! Here's more..." or "But wait, I noticed you didn't buy... You can grab it for this much money." That also works. You can offer your product at a discount just to sweeten the deal. After all, it's better to get some money from your prospect rather than none at all.

Offer Financing - By offering a financing option, you give your prospect the ability to purchase your product in instalments to make it financially more viable for them. You could say something like, "I know this might've been a little bit too costly for you but what I'll do is this..." Make them feel special and give them that sense of urgency like they better buy today since you're offering this special discount just for them. They'll feel as if you are going out of your way just for them. This is a sure way to gain the trust of your prospect.

Sell on all of your pages - Sell on all your confirmation pages as well as on all of your thank-you pages that way you're always placing your offer in front of your prospect thereby increasing the possibility that they will buy from you.

Phone Your Prospect! - If we're getting somebody on the phone and we talk to them offline, well, guess what? What we'll do is we will sell them something. We'll focus on the high-ticket product first and then from there we'll move our way down to the lower ticket items. You want to start with your back-end first. Think about what your back-end is and then work your way backwards. Start with selling them the $1000 item, then the $500 item, then the $100, then the $37 item. We want to get the most first before we move down our list of cheaper offers. You want to make sure at least to get something out of them when you're on the phone.

Remember, every single sales letter has its own squeeze page and every single product has its own sales letter. You must capture as many names as possible and this allows you to market to your visitors even if they don't buy initially. The follow-up emails will eventually and hopefully produce a sale.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
..Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Thursday, April 24, 2008

Be a Friend – Follow the Best to Sell Your Product

If you have a product you want to sell to your list make sure that you build a special relationship with them. You want to be as personal as possible and communicate well to your audience. Let them know that you're real. Let them know that you understand them and what it is they want. Write to them as if you are writing to your best friend -- somebody you care about. Focus on the "you". Many poorly written sales letters have too much "me-me-me-me-me" and not enough "you-you-you-you-you." You want to say "you" as many times as you can in your sales letter so that more people give you money. They want them to feel as though you can relate to them and that you are speaking directly to them. Personalization of emails and sales letters make your prospects learn to trust you and therefore, want to purchase from you time and time again.

Model Your Sales Letter After the Best!

But although building a relationship is essential to growing any profitable business, modeling your sales letter after successful sales letters is a definite must! The biggest problem I see most people do is they don't model other people's sales letters after those letters that have been proven to bring in sales. I mean, there are sales letters out there that work. I often hear people say, "I want to do it my own way!" Well, don't do it your own way; do it the way that it works! Success leaves clues, and you want to follow those clues in order to perform well.

Testimonials:

You also want to ensure your sales letters have enough testimonials. Your testimonials should say more than, "This is an absolutely amazing product. JS."

Who is JS? Nobody knows who JS is. It sounds fictional – as though you made it up. Whatever you do never use initials or general statements in your testimonials. Be specific and use full names. You might want to say Jane Smith. For example, it could be; "Jane Smith, therapist, Atlanta, Georgia." You know, be as specific as possible about those individuals in your testimonials and it'll help increase your sales.

Your Sales Letter Close:

Your close is extremely important. At the end of your sales letter make sure that you have a strong close. You need to have a direct command. You want to use scarcity and/or urgency. You want to limit the availability of the product or the service. You want to maybe have a limited-time offer.

Know your audience, meet their needs and they will continue to seek your advice and be eager and willing to purchase the products you have available to them.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Monday, April 14, 2008

Form Companies around Your Niches

When you find the right niche for your new online business, you need to ensure you own those visitors who visit your site. Ownership can only happen if you make a squeeze page. It is imperative that all of your niche website businesses have their own squeeze page aka opt-in page in order to capture your visitors. You want to capture your visitor’s names and email addresses in order for you to get in contact with them again so that you can offer them more products. You can even go a bit further and ask for their address to send them something in the mail. But this is usually done a bit later in the process in order to add that personal touch. A free giveaway that is considered valuable to your subscriber after they opt-in is always an excellent option at gaining more of their personal information. That way you can send them offers via physical mail which gives you a greater chance of having them read and respond to your offer.

However, you must remember, by building a niche site you are the expert and the master of your domain so to speak. Your visitors are looking to you for advice, support and assistance. They are serious about what they are looking for and your niche business should be as well.

Anyone looking for information online is eager for answers to their questions, that’s why they are looking to you for the answer. Once they find you and get to know you they can be very loyal customers. The only way and the best way to make them your customer and hopefully your lifelong customer is to contact them over and over again. The only way to do this is by capturing their personal information using an opt-in form. This form is the initial step in forming your company. Once you capture your customer’s information you have the key to wealth! As long as you market to them again and again and send them lots of good, solid information, they’ll be a customer for life.

Here are some other tips for making your squeeze page a success:

• If you’re using a background, the best colors to use on your squeeze page are a light grey or a white background.

• Black or maroon headlines I find produce the best results. So, make sure your sqeeze-page and sales letter pages use these colors for their headlines!

• Use good, professional direct response copywriting for your sales letters. Sales letter copywriting is an art form – a formula. And if the right formula is not used this can decrease your conversion rate. So, for top conversion rates, it’s best to have your sales letter professionally written by a results-oriented copywriter that produces high conversion rates for sales letters regardless of the niche.

If you follow these simple tips, you will definitely see positive results through your sales and your company will grow beyond what you ever could have imagined. Good luck!


Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

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Sunday, April 13, 2008

More on Marketing to Your List

As I’ve stated before you really should send out as many emails to your list as possible if you hope to achieve any kind of sales volume. So, make sure you have some sort of opt-in form on your site or publication that is easy to find. Driving traffic to your site through press releases, articles and content on your site is great, but you have to be able to capture your visitor’s information in order to be able to market to them later. The more people you have on your list, the more money you’re going to make.

So, fast-forwarding a bit... you’ve now been able to build a decent list but you are really stuck on how much you can market to this list via your products or your affiliate’s. What you want to do is you always want to be doing things to keep on filling your funnel so you can start marketing more and more things.

In the first, second and third month what should you expect? Well, if you’re always marketing multiple opportunities out there, you really want to be very careful of what you are offering and what you’re not offering. Just don’t throw crap down the pipeline at them, but also don’t just sit there and do nothing at all.

So, you should be sending out emails pretty much all the time. Try to find something that’s very, very lucrative that’s really going to put a lot into your pocket.

Get started by going out and finding the affiliate programs that you feel comfortable with and you trust enough that you’re willing to put your name behind.
Once you do promote it, one thing I would recommend is that you don’t just send out one email and think it’s all over with. I would recommend dedicating a week to promoting a product or promoting something that you’re marketing, not just changing from one product to the next.

Money-wise, I’ll just tell you, you’re going to make all your biggest mistakes at the beginning when you first get started.

One of the biggest mistakes I think most people have about affiliate marketing is the fact that companies give you emails, links and all this stuff and you don’t use it. They’ve already got the system figured out and if you try to recreate the system, well, then that’s where I see the most failure is made. Follow the system – if they’ve got a system, they’ve got a way that things work and there’s probably a reason for that.

The first week, you’ve got to get you list trained. You’ve got to get them used to the fact that you’re going to be sending them emails promoting and offering things to them. By the second week you can get a better feel for your list, of what they can take, what they can’t take, and not only that, how much it means for you. If you’re always offering various products to your list, after a while you’re going to get to a point where it’s going to seem pretty easy.

Warmest regards,

Matt Bacak

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