The Right Way to Ask Your Customers ...“How Did You Hear About Us?”

When you run an online business it is always extremely important to know where your customers heard about you and how they landed on your site in the first place. Did they read an article, see your press release, click on your Google Adwords campaign or find you through the search engines? You need to know this so that you can evaluate what things are producing the best results and bringing visitors to your site. Remember, you want to minimize your time and effort and also spend your advertising dollars in the right place – a place that’s going to produce results!

So, how do you go about asking your visitors how they heard about you? Well, it’s a fairly simple process:

Basically you would use an autoresponder software program to produce an opt-in/sqeeze-page. But before you produce your opt-in page and ask your visitors how they heard about you, you’ll have to place this page in the right area of your website. Don’t just ask the question on any old webpage, "...how did you hear about us"? This is doomed to fail if you do this in the wrong area of your website. It’s useless to ask if your visitor really hasn’t done anything. If you do you’ll lose your traffic and you wouldn’t get them back at that time.

You don’t want to give your visitors too many options. So, the best time to offer an opt-in page is if your customer has made a purchase through your website. Don’t forget; let them do one thing at a time. So after they have bought a product from you, send them an email and ask them: "Hey, I just wanted to know how you heard about me?" That way they would be more willing to respond since they’ve already purchased from you and they also see that you are interested in them.

This is the best way to gain feedback from your visitors. You’ll find out exactly how they heard about you. There will be no guessing. Based on the feedback they provide you’ll see where most of your traffic is coming from and make the necessary changes of where to put more or less of your time and money. It’s a great way to leverage but also a great way to hear what your visitors are saying and a great way to offer them exactly what it is they want.

Warmest regards,

Matt Bacak

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Teleseminar Tips Every Internet Entrepreneur Should Know

Are you contemplating running a teleseminar in your Internet business? Are you ready to connect with clients through a valuable teleseminar meeting? Congratulations are in order because a teleseminar is an impressive and valuable way to strengthen your Internet business. Planning and running a teleseminar may seem like a daunting task, but it doesn’t have to be. Following are common questions regarding teleseminars.

Teleseminar Question #1: Do you need to create a web page for a teleseminar and capture the names on an Autoresponder? Or can you just send out a promotional email about the teleseminar to your list?
First, you need to create a sub list of people from your general list. The sub list contains people that are going to attend your specific teleseminar. You can create this sub list by capturing the personal information of people that sign up for your teleseminar. This means that you will have to set a squeeze page for each seminar.

Setting up a squeeze page is quick and easy. The purpose of setting up a squeeze page for each teleseminar is that you can obtain a high quality sub list of people that you can directly market to after the teleseminar. If you just send an email to your general list then the quality of responses and number of responses tends to be lower.

You should also collect different subscriber lists for each product as well as each teleseminar. In essence, you will have a general squeeze page that you drive most of your traffic to. You will have different sub lists for sales letters, teleseminars, etc. Each sub list will be obtained from a specific squeeze page. This helps you target customers and follow up on a personalized basis. Remember, the fortune is in the follow up.

Teleseminar Question #2: What schedule should you follow to send out emails before a teleseminar?
Thursday night has proven to be an optimal night to have a teleseminar. Send emails out on Tuesday and Thursday for a Thursday night teleseminar. Also send an email to your teleseminar sub list about 15-20 minutes before the call to remind them of the teleseminar.

Another tip regarding promotion of your teleseminar is to not promote the teleseminar too soon in advance. For example, announcing or promoting a teleseminar two weeks in advance is too early. Many people will forget to sign up or will make excuses as to why they can’t attend the teleseminar. Therefore, you should wait to the last minute to announce and promote the teleseminar. For example, send out a teleseminar invitation on a Monday or Tuesday for a Thursday teleseminar.

5 Steps to a money-spinning Seminar

Are you an Internet entrepreneur ready to put on your first seminar? If so, congratulations! A seminar is a giant leap into Internet business success. Whether this is your first or hundredth seminar, you always want it to sell out. What strategies can you use to promote the seminar that sells it out in no time?

The first step is to make sure that you have signed a contract with the hotel for the date of the seminar. Why? You are now legally obligated to pay for the hotel. This signed contract is a powerful motivation when it comes to selling out the seminar. Signing a contract holds you accountable.

The second step is to write an order form for the seminar. Your order form should include information about the offer, bonuses, and everything a person will receive when they attend the seminar. Give specific monetary values for the bonuses. For example, one bonus could be the option to bring a friend for free to the seminar. State the monetary value of the seminar. Another example is to offer a free audio recording of the seminar. Make sure to add up the value of the bonuses to make the seminar more attractive to potential attendees.

The third step is to write a sales letter that sells the seminar. Gear the entire sales letter towards the seminar including costs and benefits. Your sales letter should have people clamoring to obtain a spot at the seminar.

The fourth step is to decide on promotional strategies. A highly effective promotional strategy is to have a teleseminar before the seminar. Invite your subscriber list to the teleseminar. The purpose of the teleseminar is to sell your seminar. Educate the listeners and then promote your seminar event. Start off with a teleseminar for your list as this is a great testing ground. Then conduct an improved version of the teleseminar for other people’s lists.

The fifth step includes following up after the teleseminar. When the teleseminar is finished, email an audio of the teleseminar to your list. This enables listeners to hear your seminar event offer again. They are more likely to sign up for the seminar at this time if they didn’t during the original teleseminar.

Don’t just send a direct link to the audio in your email. Instead, send an email in your Autoresponder that sends your list to a squeeze page. On the squeeze page they will have to provide personal information in order to receive the audio of the teleseminar. This method creates a specific list of people that listened to the audio.

Make sure to capture all their information including street address. The purpose of obtaining their address is to have the ability to snail mail the list an offer to come to the seminar. What offer should you snail mail your client list? You can print the sales letter you created for the Internet and send it.

Essentially, you want to promote your seminar event in several ways. You can promote to your list until they all unsubscribe. The odds of your entire list unsubscribing are pretty slim, so promote to them constantly. This will ensure the best chance of selling out your seminar.

Website Tips Every Internet Entrepreneur Should Know

If you have an Internet business then your website or websites are the foundation of your business. The look, feel, and perception of your website can make or break your success. Therefore, you want to maximize the effectiveness of your website to bring in subscribers and boost sales. Following are common questions regarding Internet business websites that every Internet entrepreneur should know.

Website Question #1: How do you set up a squeeze page?
The basic steps for setting up a squeeze page include:
Make sure you have a domain and hosting account.
Verify that your domain is on your hosting account.
Go into Microsoft FrontPage and build a website. Microsoft FrontPage is simple to use and will walk you through the steps to build a website.
Make sure that your Autoresponder form matches the form on your squeeze page so that your Autoresponder will correctly capture personal information from the squeeze page.

Other tips include writing a catchy headline that will grab visitors’ attention. Entice people to subscribe to your list by giving them free items such as a free newsletter, bonus report, or eBook.

Website Question #2: Should you have a photo of yourself on your squeeze page?
Be careful of having photos on your squeeze page because photos have large file sizes. If you do use a photo you need to make sure that you shrink the size of the photo file otherwise it will take too long to boot up your squeeze page. This will frustrate visitors and they may skip going to your page because they have to wait too long.

Also, when visitors view your squeeze page their eyes will first be attracted to a photo before they read anything else. Sometimes they may miss important information on your website if they are distracted by a photo. Therefore, it is recommended that you avoid using photos on your squeeze page and stick to text. Text is easier and your squeeze page will load much faster.

Follow these website tips and visitors will be subscribing at a rapid pace!

How to Significantly Increase the Number of Attendees at your Next Teleseminar

Teleseminars are a great way to connect with your customers. You can provide information, answer questions, and market your products and services through teleseminars. You can also invite your joint venture partners to talk on your teleseminar. The marketing opportunities and ideas are endless. Following are situations and questions about the components of a successful teleseminar. Internet gurus will reveal the secrets to achieve this goal.

One major concern regarding teleseminars is the number of subscribers that attend the teleseminar. An example of this concern involves an Internet marketer that put on his first teleseminar. He sent an email to his subscriber list of over 2,000 email addresses. He sent an email twice a day for three days regarding the teleseminar. The copy on the emails was top notch as it was written by copy writing professionals. However, when it came time for the teleseminar he had low attendance on the call.

This left him to wonder the source of the low attendance. Was it due to the quality of the subscriber list? Was it that his subscriber list was not used a teleseminar? What could he do to significantly increase the attendance at his next teleseminar?

Internet Guru Answer: We need to examine his situation more closely. Did the Internet marketer set up a squeeze page that enables people to sign up for the teleseminar? Did the emails have a clickable link to the squeeze page? Did the Internet marketer track the number of people that clicked on the link in the email and then actually signed up for the teleseminar?

First of all, don’t worry if you have low attendance at your first teleseminar. Low attendance can be the result of many factors. For example, your subscriber list may not yet be “trained” to attend your teleseminars. Be proud that you gave a teleseminar. Keep providing more teleseminars and your subscriber list will catch on. The attendance level will increase if you are persistent.

You should also verify that you have a squeeze page for each teleseminar. The squeeze page should enable each person to sign up for the specific teleseminar. This specific list will go to an Autoresponder. This helps you keep track of who and how many sign up for the call. Plus, you can then market to this quality list before and after the call.

You can also track the link from the email to the squeeze page. Make sure to check how many people clicked on the link AND actually signed up for the teleseminar. These numbers will give you a conversion rate concerning the number of people that actually signed up for the call.

Another way to significantly increase teleseminar attendance is to bribe your subscriber list. For example, tell your subscriber list that if they attend the teleseminar then they will get a free bonus worth a good chunk of money. Also after they sign up you can send a voice broadcast to remind them to attend the teleseminar. Recommended voice broadcast systems include: Voice Shot and Market Touch Media.