How to Structure a JV Deal

The way to structure a joint venture (JV) deal is fairly simple. First of all, if it’s just a JV opportunity like you’re holding a tele-seminar together and agree to split the profits, then really what you want to do is have one person handle the money and then divvy it out through an account that you both have access to. That’s probably the way that I would do it. However in the planning stages get something in writing. You could have verbal emails going back and forth, just stating how everything’s going to work, so that just in case your joint venture doesn’t work out (not saying that it won’t), but you need to protect yourself and have proof of your agreement in writing.

Basically, if I’m planning on having a long-term business relationship with my JV partner I create a corporation with that individual. It may sound extreme but it’s not. This is what I do when I plan on making several deals with this person over a fairly long period of time.

What I do is we open a corporate bank account together. All the money from the merchant account goes into that bank account and then it gets divvied up from there. This is a good this to do because we have the corporation stating who owns what, so that way we make sure that everything’s getting taken care of properly and equally.

Now if you were going to do it what happens is whenever anybody purchases from you, your merchant account will send an email to both you and your JV partner at the same time to let you know that you’ve both got orders. Merchant accounts are excellent at tracking this type of information which makes it fairly simple when doing partnerships like these. However, it also can be taken care of at the shopping cart level. If you share access to a shopping cart, this can also track orders and notify you both of sales. So that’s another option as well.

But one major point I want to make very clear is to make sure that one thing you do when you are splitting the money is that you are taking out the merchant account fees. It will cost you about 3% on the way in for each transaction and 3% on the way out. So, if you have any refunds or anything like that, you want to make sure you take out that money on the way in and the same goes for the money on the way out. It’s really important for you to do that.

Either way,having a system to track orders is the best way to ensure a smooth business partnership where you can easily track what’s going on. This is the best way to keep a tab on your business.

Warmest regards,

Matt Bacak

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Teleseminars: Communicate with Your Visitors

Holding a teleseminar takes patience, planning and true professionalism. If you are holding a teleseminar always remember to communicate thoroughly with your audience. What I mean by “thoroughly” is don’t only send them email message reminders, but also give them a call. As long as your opt-in form has an area where they can enter their first name, email address and phone number, you’re good to go! By giving your visitors and prospects a call you are personalizing your contact with them. You’re making them feel special and they are respecting you not only as an authority but also as a very professional and trustworthy individual that in the end they’ll feel comfortable giving you their credit card information to “make the sale”!

So, if you’ve read any of my past articles on teleseminars, you know I strongly recommend voice mail blasts. That’s right. Calling your prospect and confirming the teleseminar details is a sure way to increase your call-in numbers. What you do with voice blasts is you’ll call your opt-in visitor an hour in advance, then a half an hour before the call and then send them a quick email fifteen minutes before the call giving them the call-in details. You will reconfirm the details you’ve already messaged them in your voice mail blast. Your email should sound something like this:

“Hi, here’s the phone numbers again and I just wanted to let you know, I’m on the other line waiting for you. Now that you have the phone in your hand, it’s going to be pretty easy for you to dial in.” Something to that.

They’ll think that you’re organized and professional and they will value your reminder messages to them. Remember, your JV speaker on the call is most likely going to sell something to your audience. But make sure you sell at the end of the call.

What I usually do at the end of the call with my JV partner is I will give the speaker the URL to drive everybody to. I do this so that they can go through and order from the location that I want them to – that’s the location associated with this particular JV’s teleseminar. I also may set up a voice mail that’s specifically designed for them, for – basically, what that offer says online when the people go to it. I’ll also have a voice mail that says that same exact thing to get people to go there, too. I’ll ensure that everything is set up so that all the money comes to me first. This ensures I keep track of the sales being made. I get access to the money because this is my teleseminar and my list.

After we do that, then the last thing is, I pay my JV partner 30 days out. It’s a 50/50 split on all the deals that I do. I suggest you do the same because you need to make this a win-win for both you and your JV partner. Afterall, all they had to do was talk for an hour and make thousands of dollars in return. It’s a pretty sweet deal. You too can make deals like this if you only set them up and just make it happen!

Warmest regards,

Matt Bacak

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Do You Have a Winning List?

If you have a website business you already know the importance of having a list. Your list of prospects are those that you can email again and again in order to promote your offers and make sales. But how do you know if your list is good you ask?

I’ve heard a lot of people say that they have a terrible list. But what you have to realise is that it is not your list that is bad, it’s about how you approach your list that needs some improvement.

I always ask business owners who make these statements... “Have you tracked how many people actually clicked on your links? Do you know how many people got the emails? Do you know how many sales you had? Do we know how many impressions, or do you know what your open rate is?” People often are unable to answer these questions. But they fail to realise that the answers to these questions should be the basis upon which they build their list and make sales. Basically if you had zero sales there is a problem and it’s often not with your list.

The numbers you want to look at when it comes to emails are:

What’s your impressions? - If your impressions aka open rates are low, it means that your subject line or your deliverability needs improvement. I use Autoresponse Plus for my autoresponder email messages to my prospects. If you’re using Autoresponse Plus, you can use link tracking. It’ll track all of these things for you. If you’re using something else, you’ve got to figure out how that software tracks it so you can see the results.

What’s your click-through rate (CTR)? – Once again, check your deliverability. Your email message may need improvement.

What’s your sales? – If your sales are low, that means your sales letter is weak and needs improvement.

The biggest problem I see most people have is they don’t add curiosity to the subject line of their email. If your open rate and your impressions are low, that means that people are either not getting your email or your subject line is very weak. And so what you need to do is you need to build a better subject line.

Here’s an example of one of the ones that worked really well for me. It was actually about a tax attorney that I wanted to have on a tele-call. But I said, “My attorney wants to speak to you…” Now, that got some heads turning. Remember, there’s nothing different between a subject line and a headline. Add curiosity and you’ll definitely see an improvement in your CTR.

Another thing to consider is in order to increase your email open rate is not to exceed 50 characters per line. As long as you communicate with your prospect like they are your friend and you keep your emails short and sweet and then send your readers to the sales letter page you will see an improvement in your conversions.

Follow these tips and see your sales soar!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

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Using Videos to Grow Your Business

Taking your business to the next level is very doable especially if you consider adding video advertising to your marketing. Now when I say advertising I don't necessarily mean blatant in-your-face advertising. I mean showing what it is your business has to offer, whether it be services or tools or just offering information to your audience. These all can be considered forms of advertising. It gets your message across and can do it extremely quickly.

Video is viral. This visible medium can take your business to the next level because videos are so contagious. Consider YouTube.com and other video sites like Yahoo Video, MSN Video, Google Video, Brightcove, Mochila or Blinkx and others... These sites all have a huge following and if you place your video on any of these sites you are bound to see your traffic increase.

Communicating with your customers and potential customers with the use of video can add a fresh perspective to the always common simple website text. Video is dynamic, fresh and can be very informative in a matter of seconds. It saves your visitor time and also adds an intriguing twist to the regular static text online world.

Here are some tips to consider when adding video to your website:

1.First ask yourself if the video will add sales to your website. Your answer should be a definite yes!

2.Will you make the video yourself or have a professional produce it for you? There are a lot of fairly inexpensive video devices available that can produce good quality videos. Consider your market. Is your business extremely professional and targeting top notch clientele? If so, perhaps hiring a professional videographer is the answer. However, if your market can handle a more laid-back casual video style then you may be able to be your own personal videographer!

3.Do you have the expertise to produce, upload and host the video for your website? If not, perhaps you'll need to invest some time or possibly invest some money into educating yourself. There are also a lot of online resources available that can train you on how to add video to your website for free. But make sure you get good solid information that will make your business stand out from your competitors!

You must also consider that like with anything on the internet, marketing is one of the main factors in expanding your business. Why not test out video on your website and see the response. Online video is now in its infancy and other businesses are catching on fast. Make sure you're ahead of the game by adding video to your online marketing efforts so that you too can reap the rewards with increased sales.


Warmest regards,


Matt Bacak

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More on Marketing to Your List

As I’ve stated before you really should send out as many emails to your list as possible if you hope to achieve any kind of sales volume. So, make sure you have some sort of opt-in form on your site or publication that is easy to find. Driving traffic to your site through press releases, articles and content on your site is great, but you have to be able to capture your visitor’s information in order to be able to market to them later. The more people you have on your list, the more money you’re going to make.

So, fast-forwarding a bit... you’ve now been able to build a decent list but you are really stuck on how much you can market to this list via your products or your affiliate’s. What you want to do is you always want to be doing things to keep on filling your funnel so you can start marketing more and more things.

In the first, second and third month what should you expect? Well, if you’re always marketing multiple opportunities out there, you really want to be very careful of what you are offering and what you’re not offering. Just don’t throw crap down the pipeline at them, but also don’t just sit there and do nothing at all.

So, you should be sending out emails pretty much all the time. Try to find something that’s very, very lucrative that’s really going to put a lot into your pocket.

Get started by going out and finding the affiliate programs that you feel comfortable with and you trust enough that you’re willing to put your name behind.
Once you do promote it, one thing I would recommend is that you don’t just send out one email and think it’s all over with. I would recommend dedicating a week to promoting a product or promoting something that you’re marketing, not just changing from one product to the next.

Money-wise, I’ll just tell you, you’re going to make all your biggest mistakes at the beginning when you first get started.

One of the biggest mistakes I think most people have about affiliate marketing is the fact that companies give you emails, links and all this stuff and you don’t use it. They’ve already got the system figured out and if you try to recreate the system, well, then that’s where I see the most failure is made. Follow the system – if they’ve got a system, they’ve got a way that things work and there’s probably a reason for that.

The first week, you’ve got to get you list trained. You’ve got to get them used to the fact that you’re going to be sending them emails promoting and offering things to them. By the second week you can get a better feel for your list, of what they can take, what they can’t take, and not only that, how much it means for you. If you’re always offering various products to your list, after a while you’re going to get to a point where it’s going to seem pretty easy.

Warmest regards,

Matt Bacak

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“7 Tips for Sales Calls”

Calling customers on the phone and having a one-on-one phone consultation can be an extremely lucrative and effective sales tool. You need to follow a specific three step format in which you understand their situation, present the ideal situation, and demonstrate how your product can help them achieve an ideal situation.

Following is a list of 7 tips that can help you get the most out of the call.

Sales Call Tip #1: “What’s in it for me?” Customers need to know what they will get out of the phone call. You should state the goals of the phone call right from the beginning. You have to convey this to the person you are selling to and reiterate it throughout the call. Give them valuable information so they don’t feel like you are just selling to them.

Sales Call Tip #2: If you don’t have a product you can become a coach. Your knowledge is valuable. You can offer a consultation. You are essentially selling your time and knowledge.

Sales Call Tip #3: Ask people to be specific. Don’t just let them say they want a lot of money per month. Make them give an actual number like earning $10,000 per month.

Sales Call Tip #4: Be real with people. Don’t let people cheat themselves. Give them the straight truth.

Sales Call Tip #5: You are not going to close every call. So don’t worry if you don’t sell them by the end of the call.

Sales Call Tip #6: Don’t prejudge people because you never know. If you prejudge people then you could miss out on lots of potential cash.

Sales Call Tip #7: Don’t be afraid to ask. You have to ask questions. You have to ask for what you want. You have to be confident when you ask.

Apply these tips to your sales calls and you will increase the potential for greater profits. Your customers will be more comfortable with you and have confidence that by purchasing a product from you they are purchasing the magic solution they have been search for.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out,

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“An Example of a Sales Call”

You know that getting your customer on the phone can lead to selling bigger ticket items. But what do you say when you have them on the phone? Following is an example phone call to give you an idea of how you can apply it to your sales calls.

The phone calls are usually 1 to 1 hour 30 minutes. People will tell you that they only have “X” minutes like 20 to 30 minutes. If you are generally interested in solving their problem then time doesn’t matter. If you really engage them and sell great information then time is not an issue. So don’t tell them it’s going to be an hour right away or they become defensive.

Example: How to sell a SEO home study course.

Sales Person: So you’ve got a website. What is the reason you want to have this phone call with me today?

Customer Answer: I’ve put a lot of money into the website.

Sales Person: So you think SEO will help right?

Customer Answer: Yes, because then I’ll drive up my placement in search engines.

Sales Person: You want to get traffic to your website to sell more stuff? This will make you more money? Why else do you want it?

Customer Answer: To make money for my family.

Sales Person: So tell me about your family…

Customer Answer: I make about $3,000 per month.

Sales Person: How much per month do you want to make? Be specific.

Customer Answer: $10 - $20,000 per month in 5 months.

Sales Person: What would this new money allow in your life?

Customer Answer: My family could go on vacation. I’d have financial freedom.

Sales Person: So you see SEO as helping you achieve this money? What do you know about SEO?

Customer Answer: (Let them explain what they know about SEO.)

Now it’s time for the sales person to paint a pretty picture about how SEO is supposed to work. Give an ideal situation about being the #1 placement on Google. This would lead to more sales which lead to more money which leads to financial freedom and a happy family.

Sales Person: So how do you think you achieve this in SEO?

Customer Answer: I don’t know.

The sales person then explains how their SEO home study course can help customer achieve the ideal situation.

Customer: I’m ready to buy!

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

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“The 3 Requirements to Making Money Online”

By now you probably know that you can use the Internet to completely change your life. You can go from being broke to being a millionaire. If you are armed with the right tools and take action then you can earn piles of cash on the Internet.

Advertising is expensive. The cost of advertising on the Internet increases each month. Therefore, you need to know how to get free advertising.

The three requirements to making money online include:
#1: OFFER – You have to have something to sell. If you don’t then how are you going to make money? Information products are great to sell online because they have very high profit margins. You can write the information product once and then sell it over and over. With physical products you don’t have this freedom.

Make something that solves and existing problem. People buy things they want, but not necessarily need. For example, look for games that are very popular right now. Figure out an instruction book that helps people play and beat these games. Then sell this information product for a great profit.

#2: TRAFFIC – You have to have a lot of traffic to make money online. You have to find people that are looking for your offer.

#3: ABILITY TO CONVERT TRAFFIC INTO CASH – This is a huge skill. You can become wealthy if you know how to obtain traffic and convert that traffic into cash.

You must get your prospects attention. How are you going to make any money if you don’t get their attention? The main way to do this is to be in the spots where they are already looking. If you advertise in a place that your potential audience doesn’t visit then you won’t make any money.

The key formula is…
Traffic + Conversions = Sales

If you know and act on this formula then you will make money online.

You need targeted traffic and the ability to convert that traffic.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my Powerful Promoting Tips yet, then you are really missing out, go here:

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P.P.S. Do you want to be updated on the new things I'm doing to market my companies? Then you need to grab a copy of my `Internet Marketing Dirt'. It's now better than ever before!

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