“Sales letters in a nutshell.”

What are sales letters?
A sales letter is a sales pitch in printed form. Why are sales pages so long? It’s simple, a long sales letter works! When you write a sales letter you have to think of all the objections in advance. There may be several objections that have to be clarified. This is one of the main reasons why sales letters are long.

Secret Copywriting Tip: People want to believe you. When they come to your website, they want to believe what you have to say. Why else are people going to your website? The copywriting hype has drawn them in. They secretly hope that the hype is true.

What should a sales letter look like? What type of copy do you need? Following is a list of the 15 elements of a sales letter.

1. Pre-Head.
You target potential customers. You need to get their attention.

2. Headline
Don’t forget your headline. It is very important. Headlines are full of hype because they need to get people to take time to read the rest of the sales letter.

3. Deck copy.
The deck copy should have darker colored text. The deck copy is not part of the body of the sales letter. The deck is a about a paragraph long.

4. Sales letter body.
This consists of the body text of the sales letter. It is several paragraphs, if not pages, of text.

5. Subheads.
The subheads make the sales letter easy to read. The subheads enable readers to skip around and look for the section of the sales letter they are most interested in. The subheads give a roadmap for the sales letter.

6. The lead.
The lead defines the audience of the sales letter and can be presented in many ways such as a story or bulleted list.

7. Rapport.
Let your readers know that you can solve their problems because you understand them.

8. Credibility.
Explain why people should listen to you.

9. Bullets.
Give brief description of the benefits of your products and services.

10. Testimonials.
This gives proof that you are not a scam.

11. Value justification.
Give the value of the offer through demonstrating its benefits.

12. Risk reversal.
Give a money back guarantee.

13. Bonuses.
Give free bonuses that are related to your product.

14. Offer and the call to action.
Show your readers how to buy your product or service.

15. The P.S..
Reiterate your offer and call to action in your P.S.

Warmest regards,

Matt Bacak

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Powerful Promoting Tips yet, then you
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“Basic Elements of an Online Sales Letter – Part II”

The first seven basic elements of your sales letter include: Pre Head, Headline, deck copy, body copy, subhead, lead and rapport. Read on to find the remaining 8 basic elements of an online sales letter.

8. Credibility. Why should you listen to that person? You have to establish credibility fast and show people why you are different. On the Internet when people come to your website and you want their credit card information, they don’t know if you are a scam or not. So you have to reassure people that you are not going to rip them off. Plus, you want to show people that you are friendly.

9. Bullets. These are brief statements that offer benefits of your products or services. Don’t go into specifics, just mention the benefit. People will have to buy your product to find out the background behind the bullet points. Examples of bullets include the “How To” bullet, “The Secret to” bullet, “The one single” bullet,

10. Testimonials. Give proof. Show statistics. Give numbers. Give testimonials from successful people in the niche. Video testimonials give you the most credibility because they are the hardest to fake. If you write a testimonial make sure to put a picture of the person in the testimonial.

11. Value justification. Highlight the value of the offer. Don’t focus on the price. Focus on the benefits.

12. Risk reversal. This is the guarantee. Convince them that if it doesn’t work for them then you will give them their money back. Use fresh language for the return terms.

13. Bonuses. Bonuses are the unexpected items that people will receive if they buy your product. Bonuses add steam to your sales letter that motivates your prospects to buy your product. The bonuses should all relate to what you are selling and should enhance the value.

14. Offer and the call to action. Tell the readers exactly what action they need to take to order your product. Your offer gives specifics. Don’t be shy. Give them a distinct offer.

15. The P.S.. The P.S. is often overlooked. Think carefully about your P.S. Sometimes people skim your sales letter and only look at the P.S. Put your offer and call to action in the P.S.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

“The 3 Requirements to Making Money Online”

By now you probably know that you can use the Internet to completely change your life. You can go from being broke to being a millionaire. If you are armed with the right tools and take action then you can earn piles of cash on the Internet.

Advertising is expensive. The cost of advertising on the Internet increases each month. Therefore, you need to know how to get free advertising.

The three requirements to making money online include:
#1: OFFER – You have to have something to sell. If you don’t then how are you going to make money? Information products are great to sell online because they have very high profit margins. You can write the information product once and then sell it over and over. With physical products you don’t have this freedom.

Make something that solves and existing problem. People buy things they want, but not necessarily need. For example, look for games that are very popular right now. Figure out an instruction book that helps people play and beat these games. Then sell this information product for a great profit.

#2: TRAFFIC – You have to have a lot of traffic to make money online. You have to find people that are looking for your offer.

#3: ABILITY TO CONVERT TRAFFIC INTO CASH – This is a huge skill. You can become wealthy if you know how to obtain traffic and convert that traffic into cash.

You must get your prospects attention. How are you going to make any money if you don’t get their attention? The main way to do this is to be in the spots where they are already looking. If you advertise in a place that your potential audience doesn’t visit then you won’t make any money.

The key formula is…
Traffic + Conversions = Sales

If you know and act on this formula then you will make money online.

You need targeted traffic and the ability to convert that traffic.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my Powerful Promoting Tips yet, then you are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing to market my companies? Then you need to grab a copy of my `Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com