Sunday, February 24, 2008

“Rise to the top by controlling magazine content!”

Always seek knowledge. Don't waste time and money doing things on your own. Trial and error can be extremely costly, ruffle your feathers, and make you want to quit. Instead, seek out people that can analyze your business. They have an outside perspective that can recognize what doesn't work.

Find mentors and partners that can help you fix your business problems. Pay them for their time. Read their material such as their books, teleseminars, and courses. If you want to grow your business and keep your head above water then you can't be your own island.

If you want to stand out from the crowd you need to something very unique and different. You can't blend in with your competitors. If you don't have name recognition then customers will choose your competitor's products over yours. You need to utilize marketing tools in a specific, strategic manner in order to gain credibility and familiarity with your customers and potential customers.

What marketing techniques can you use to stand out? One example, you can seek out the cover spot of magazines in your niche. If you are on the cover of a magazine you will earn instant credibility. This credibility is a powerful tool that will enable you to rise above your competitors.

The key is to have control over what is written about you in magazines. If you leave the writing up to a magazine journalist then you are putting yourself in danger. Why? The magazine journalist has control. They can write what they want about you and often times it is wrong. Therefore, you should write the content yourself. This will give you control.

It is also critical to you don't sound like a salesman in your article. Why not? If you have a direct sales pitch then, by law, the magazine must have the word "advertisement" at the top of your article. This is detrimental to your credibility and people won't take you as seriously. They will feel that they are being sold to. This will turn away customers.

What should write about in your content? You need to give information about what you know. You need to teach your readers. Make readers feel like they have learned something from your article. Learning this information is perceived as high value. Customers will feel that you are not out to take their money. Instead, you are there to help them.

Can you incorporate any of your sales pitch into your magazine article content? Yes. You can do this in the bio section. Usually at the bottom of the article is a small box with your bio. Put your name and website in the bio. Also make sure to put a call to action in the bio. This call to action is your indirect sales pitch.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Labels: , , , , , , ,

Saturday, February 02, 2008

“Do you act like your Internet business mentor?”

Imagine this. You spent days or even weeks sifting through all the mentors available to you. You have targeted the top mentors in your niche. You settled on one mentor that you can trust. This mentor has a legitimately successful business. This mentor definitely makes more money then you. Plus, they have provided legitimate proof that shows they make the amount of money that they claim. You’ve selected the mentor you trust and want to learn from, but what is the next step?

What should you do when you find a mentor? Study everything they do. Read everything they have written. Buy and study their products and services. Take time to analyze the steps and actions they have taken. Watch how they do things. How did they deal with online marketing? Who do they talk to? What seminars do they go to?

Take this a step further by asking why they took certain actions. Make a logical assessment as to why they took a certain action. Overtime you will get to know this individual. You can build a relationship that allows you to email them or call them on the phone. This is relationship is valuable for many reasons.

For example, let’s say that they made a major change in the format of their website. You can send them an email asking them why they changed their website. They may or may not answer. If they do answer then you can find out firsthand the logic behind this website change. You can then determine whether or not the same change would benefit your own Internet business.

When you follow a mentor you reprogram your brain. You think and act like your mentor. You model their choices and behavior. Guess what results from this? You become just like your mentor and often achieve the same level of success. Modeling is very effective. Model your mentor and become your mentor. This will ramp up your level of success for not only the short term, but the long term as well.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Labels: ,

Sunday, December 09, 2007

“Successful people are scaredy cats!”

What is the biggest thing that people fear about building their Internet business? Entrepreneurs in general have the fear of success and the fear of failure. We are all born with two fears which include the fear of falling and fear of loud noises. Every other fear was made up by our own minds. We spend too much time worrying about the fear.

Successful people have more fear than unsuccessful people, but that’s what it’s all about. Successful entrepreneurs rise above this fear and actually benefit from it. If they make a mistake, they don’t dwell on it. Instead, they learn from their mistake and move on. You should acknowledge your fear, but not dwell on it. If you try to push your fear away you will think about it even more. Instead, embrace the fear and then quickly move on to action. Action will usually relieve your fear.

One way to overcome fear is to use a coach or mentor. How important are coaches and mentors to Internet business owners? There are three major reasons why people fail that often occur when they don’t have a coach or mentor.

People fail because of these three major reasons:
1.) Lack of entrepreneurial training.
2.) Lack coaching and mentoring
3.) Lack of chance for peer to peer networking

Coaches and mentors are a fast, efficient way to advance. They will help you through tough times. They will help you to learn what you need to know. They will act as a guide. They will point out things that you didn’t know that you didn’t know. It is extremely difficult to go it alone and a coach/mentor can be the just the helping hand you need.

The lesson is to get over your ego. If you want enjoy the short cuts then a coach is for you. If you don’t like to work alone then a coach is for you. You can learn from their experience. You can work together in a mastermind group. You can leap over your competition if you use this powerful tool.

Think about your grade school for a moment. It was ingrained in our heads that we were supposed to do everything ourselves. We had to learn the information ourselves. This is not true in the real world. In the real world you don’t have to do it yourself because you can buy your way into the Internet business world. Buying your way in means that you spend money on coaches, mentors, and seminars that will provide you with the help and information you need. In addition, you can outsource tasks to save your time and earn you more money then you ever thought possible.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Labels: , , , , , , ,