Tuesday, March 04, 2008

“How can you reach more customers?”

Using audio on your Internet website can boost your opt-in rate and bottom line. Up to a few years ago, trying to implement audio on your website was an arduous task. This is no longer the case. You can make your own high quality recordings and utilize them on your Internet business website. This can be accomplished in an easy and affordable manner. Audio is an exciting component that dramatically enhances the effectiveness of your website.

There are numerous ways to use audio to create money generating products. The learning curve is small. Don’t be afraid of audio equipment as there are easy to use audio packages available on the market today. Advancements in technology have made these audio packages extremely effective. Plus, customers perceive higher quality audio products as having a higher value. They will pay more money for products.

Exploiting the use of audio throughout your Internet business website can triple your opt-in rate and sales. For example, having audio that instructs people how to sign up for your opt-in list will snag many more customers then simple text. Another example is to have audio on your order form that up sells higher ticket items to your customer. Yet another example is to reuse content by recording it through teleseminars. You can sell these teleseminars as products.

You can create audio products within minutes. No longer do you have to sit down and write a 100 page book. This could take months or even years. Instead, you can talk into a microphone and record it. You can discuss your content much faster then writing it down and formatting it.

An audio version of your products will increase your profits. Many people prefer listening to a CD as opposed to reading a book. They can listen to your CD in their car. They can listen to it while they are cooking dinner and working out. This promotes flexibility for the customer. This leads to more sales. In addition, you can sell audio products for a higher ticket price and customers will gladly pay the increased price because they perceive the audio as having a higher value.

An audio version of your product will reach more customers. Many customers are auditory learners. They prefer, comprehend, and absorb more information through audio. Tap into this learning format and use it to your advantage.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for myPowerful Promoting Tips yet, then youare really missing out, go here:http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doingto market my companies? Then you need to grab a copy of my`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Labels: , , , ,

Saturday, February 09, 2008

“Set your website apart from the crowd with this technology.”

Your sales letter sits in front of you. You marvel at the direct response marketing techniques you have used in the sales letter copy. You know that the sales letter copy should not be filled with fancy technology, but part of you wants to use cutting edge technology anyway. You understand that you have to have a sales letter that relies on marketing fundamentals, but what technology can you incorporate on your website?

Your Internet business website will benefit from audio and video components. For example, you should have a video that automatically plays when people come to your website.

Audio and video have several benefits. They enable a person to hear and see you which builds a deeper trust much faster than through simple text. Some people may feel that audio and video that automatically plays on your website is annoying. You can actually use this annoyance to your advantage. How? People will want to stop the audio and video and the only way to do that is to sign up for your list. So bingo! You have them on your opt-in list.

Not sure if you want to use audio, video, or both on your website? Just ask your list and observe your conversion rates. Use other people's opinions as a guideline, but the real proof is in the conversion pudding. Your best bet is to test both audio and video. Test out an audio clip and see how many people opt-in to your list based on this clip. Then test out a video clip and see how many people opt-in to your list.

Video and audio on a website is completely useless unless you have a specific purpose. Don't just tell people that you have nice products. Instead, welcome people to your website, tell them who you are, offer free bonuses (bribe), and then instruct them how to sign up for your list.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Labels: , , ,

Sunday, January 06, 2008

“Unleash the power of online video”

The Internet is a broadcast media that is a hybrid between print media, direct response, and audio and video. Technology over the last 20 years has become affordable and powerful for common users. In the old days technology was out of reach for most people. The technology was difficult to use, expensive, and cumbersome. Internet businesses today are lucky in that they can use inexpensive, easy to use, quality audio and video on their website.

Let’s look at using video in your online business. Online video is so powerful that someday it could replace long sales letter copy. Using audio on the Internet has been used for many years. Video is a much more recent reality in the Internet business world.

New technology and broadband has made it possible to use video online. Video is effective because it is what most people are used to. Think about it. We are used to watching television. Video enables you to convey emotions and information at the same time. Video enables people to see and hear you. They will become more used to you and trust you.

Video enables you to communicate your message quickly. A traditional long sales letter, on the other hand, may take 15 minutes for the person to read. Video enables you to promote and show people how your product works in just a few minutes. Video works off of the infomercials that people are already used to watching on television.

Video can help your website visitors make a decision. The decisions can range from signing up for your opt-in list to buying one of your highest ticket products. Video can teach, touch, and build a relationship with your customers. You will snag more customers and earn more money using video.

Another example is the use of video testimonials. Customers will believe other customers more than they believe you. Video testimonials allow potential customers to see, hear, and believe current customers. You are much more likely to buy a product if you listen and see somebody talk about it than if you just read a printed sales letter.

Warmest regards,

Matt Bacak

P.S. If you haven't signed up for my
Powerful Promoting Tips yet, then you
are really missing out, go here:

http://www.promotingtips.com

P.P.S. Do you want to be updated on the new things I'm doing
to market my companies? Then you need to grab a copy of my
`Internet Marketing Dirt'. It's now better than ever before!

Go here and get a copy: www.internetmarketingdirt.com

Labels: , , , , , ,