By Matt Bacak

Direct response copywriting is a skill that aims to convince people to buy a product or service being advertised on a website, email, television advert etc. There are a few guidelines that have to be followed in order to accomplish it successfully. They include:

1. Know the product

Successful direct response copywriting entails knowing everything about the product or service being marketed. You should then be able to translate these features and benefits in a way that the reader will be convinced to make the purchase. You can either take a soft sell or hard sell approach with the copy. Knowing unique things about a product and creatively incorporating this information into the copy will put you ahead of the competition and therefore guarantee success in our direct response copywriting activities.

2. Proper grammar

You have to make sure that your copy is devoid of spelling mistakes and punctuation errors. This is because incorrect grammar can cause end users to develop a negative attitude on the product being sold. This means that you should re-read your direct response copywriting article after it’s done to make necessary corrections. In that respect, make sure that the sentences are short and concise, devoid of vocabularies, semi colons and other things that that make the copy complicated. Concentrate on providing the reader with the required information with the lowest number of words.

3. Solve a problem

The most effective direct response copywriting entails using the product being sold as a solution to a problem that a reader might be experiencing. This is because most people are always out to make their lives as comfortable and as fulfilling as possible. Use your direct response copywriting skills to show people that the product can solve the problem within a given time frame in a way that they will not seriously consider the price being paid. In that respect, you have to add honest testimonials and reviews from past and current users showing that the product is indeed effective and therefore a worthwhile investment.

4. Offer good deals

You should convince readers to make a purchase as soon as possible by adding things that are worth their while. Successful direct response copywriting should include things like special offers, discounts, freebies and other incentives that make readers see that they will be getting a high quality product at a very low price. In that respect, you must make the purchase process very straightforward. For instance, have them call a toll free number, fill in a simple online contact form etc. to keep them from having second thoughts. This is one of the most effective direct response copywriting skills because people like saving money on all kinds of purchases.

5. Strong call to action

You have to factor in a very strong call to action in your copy. This will prompt people to make a purchase while stocks last or before the offer ends. Words like ‘Buy now’ ‘click here’ ‘call now’ etc. eliminate second thoughts and therefore increase the probability of making a sale.

In summary, direct response copywriting is a skill that takes time to perfect but the benefits of increased sales is usually well worth the work put in.

Article Source: http://EzineArticles.com/?expert=Matt_Bacak
http://EzineArticles.com/?Direct-Response-Copywriting&id=6864230

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By: Matt Bacak

There is a common misconception that SEO marketing can only be successfully done on global businesses. This is nothing further from the truth because major search engines have provisions that allow for search marketing local. If you have a business situated in a certain locality, the following is how to do search marketing local on it.

1.     Register local domains

The website you are using to target the locality should have a corresponding local domain or host it on servers situated in that country. For instance go for wxyz.de for Germany, wzxz.co.ke for Kenya etc. You should also create a link building strategy that helps you get links from similar domains. This will go a long way in increasing your local listings in search engine.

2.     Local search advertising

All search engines allow marketers to advertise local businesses with complete ease. The ad platforms have many options that will allow you to target a certain country, state, city etc. Using services like Google Adwords, AdCenter etc. is very easy and will greatly help you in your search marketing local endeavors. Some of the things to consider when advertising for search marketing local listings include:

• Targeting – You have to make sure the ad creatives service the locality you are targeting. This is done by using the language used in that part of the world, mentioning popular places in that country or city etc.
• Keywords – You should use long tail keywords that describe the business to specific people. For instance, if you are selling red shoes, use keywords like ‘discounts on red shoes in New York’ This will help you get customers looking for specific items at a lower cost because these types of keywords are cheaper.

3.     Search marketing local directories

There are numerous directories that service certain localities. You should utilize them because end users tend to use them when looking for certain business. Listing your business on these sites can either be free or paid. Whichever the case, the benefits of increased customers will be worth time and money put into adding your business to local directories. Some of the most popular directories you could use for search marketing local include CitySearch, TrueLocal, and Verizon SuperPages etc.

4.     Add your address

You should prominently display the business address in the website and ads when doing search marketing local. This should be accompanied with a strong call to action that convinces people to call for questions, clarifications and purchases etc. Including your address will help in getting more customers because there are location based apps that help increase your rankings on local listings. The end result is an influx of clientele within a relatively short time.

1. 5.     Specialization

If your business is servicing a large geographical location, you should use the home page to target the areas that have the largest number of potential clients. You should then link to internal pages targeting all the other locations. This will make your search engine marketing local endeavors more relevant to a larger number of people and therefore increase your local rankings.

In a nutshell, search marketing local usually entails a lot of hard work but the benefits of better listings are usually well worth the efforts.

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SEO Internet Marketing

By: Matt Bacak

Any entrepreneur looking to increase online sales has heard of SEO internet marketing. This is where a website is built to sell a specific product or service by targeting certain keywords. This is done by modifying the content, coding and layout of a site. That being said, there are two main types of SEO internet marketing. They include:

1. Black hat SEO internet marketing

This is a type of SEO internet marketing where a person results to unethical methods to gain higher search engine result page ranking. The definition of this type of internet marketing depends on the search engine in question. Internet marketing can referred to as black hat if it violates a search engine’s terms and conditions, tricks users into taking an action that may result in an unwanted purchase, subscription etc., tricks search engines spiders into awarding higher search engine ranks and the like.

Implementing this type of SEO internet marketing usually results in a permanent black listing of a website. Some of the common black hat SEO internet marketing techniques known include:

1. Keyword stuffing – A SEO internet marketing technique that involves spamming an entire website with long tail keywords without any actual content in a bid to attract bots.
2. Cloaking – An SEO internet marketing technique that entails using scripts to hide a link, animation etc. in order to avoid penalization by search engines or to cause end users to follow a link.
3. Hiding text – This is where a marketer uses the same color on the text and background. This means that a human will not be able to read it but a bot will award a higher rank to the web page.

Other black hat internet marketing techniques involve using link farms, doorway pages, buying links from high traffic sites etc. An internet marketer should seriously consider the consequences that these SEO internet marketing techniques will have on business before implementing them.

2. White hat SEO internet marketing

This is the type of SEO internet marketing where a person follows all the rules and regulations laid out but the search engine. The marketer aims at increasing organic traffic by creating superior content and a very good end user experience over a long time. The marketer also has to factor in creativity in order to get ahead of the competition. Some of the techniques found under White that SEO internet marketing include:

1. Unique content – The marketer takes time to research and develop unique content based on the niche in question. He will take time to optimize the article for certain keywords and form a unique angle in an effort to attract both bots and humans.
2. Link building – This is a SEO internet marketing technique where a marketer looks for back links from high traffic sites in order to get more referral traffic and a better SERP ranking. This is done using guest posting, commenting, article marketing etc.

Other white hat SEO internet marketing techniques include improving layout, adding media to articles, using social media sites etc.

A business minded marketer should find ways to creatively use white hat SEO internet marketing techniques, even if this entails borrowing a few ideas from black hat marketing e.g. proper keyword placement instead of spamming.

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How You Get Traffic from Your Articles

By: Matt Bacak

First, you should submit your articles to all the popular article directories. When webmasters and ezine publishers look for free content to reprint on their websites and in their newsletters, they turn to article directories.

In exchange for the free content, they agree to leave the article intact and include your resource box. This is where you get your traffic. Every time someone reprints one of your articles, your resource box is included with your name and a link to your site or an affiliate site.

You should start with 10 articles. That will get you started as an expert author at EzineArticles.com, the number one article directory on the Internet.

EzineArticles.com alone gets about 40,000 visitors every day, so your articles are very likely to be picked up and reprinted by several publishers.

Here are the top places to submit your articles:

http://ezinearticles.com

http://articlesfactory.com

http://articlecity.com

http://articledashboard.com

http://goarticles.com

You can find more directories by searching on Google. But I highly recommend you start with the list above.

I personally use them myself.

Go here…

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By: Matt Bacak

Building a website is a skill that any internet marketer or webmaster should possess. This used to be a very complex thing to do but at present, one can create a website without much in the way of coding and design skills. One of the best tools to use when building a website is NVU. The following is what you should know about it.

What is NVU?

Basically, NVU is a free online program that makes the process of building a website very easy by using a WYSIWYG editor. Website creation using NVU is almost intuitive allowing you to easily create a website, publish it and make any changes without having to buy any third party software. NVU has been around for a long time and is also popularly known as Kompozer. You should only download NVU or Kompozer from the official website to avoid getting malware.

Creating a page

When building a website, download and install NVU into your computer and run it. You should see a page with the name ‘untitled’. This is where you’ll add written content, images, video etc. when building a website.

The next step is inputting your written content. You can either type in the text or use HTML. Most people prefer using plain text because NVU auto-generates the corresponding HTML very accurately. This not only saves time but also prevents coding errors.  There is a preview button at the bottom of the page that allows you to see what the webpage will look like when published. This will allow you to make necessary changes when on the developmental stages of building a website.

After inputting all the content, you can choose to style it into something more eye-catching for your readers. You go about this by selecting the text you want styled and choosing the ‘Font’ option on the main menu. There are numerous font options to choose from but you should only go for easily readable ones. You can choose to change the font size by going to ‘format’ then ‘size’.

Adding media when building a website with NVU is equally easy. All you’ll need to do is select a desired position on your webpage, select ‘insert’ then ‘image’. A dialog box should appear from which you can search your computer for the appropriate image. After this, fill in the alt text and click OK. This is the process to follow when adding any image on your web pages.

Publishing a page

After building a website, you’ll need to upload it to a server so that internet surfers visit it. All that’s required when publishing a completed webpage is to click ‘file’ then ‘publish’. You should then fill in all information accurately in the dialog box that comes up. This information includes:

• A site name – This is a name that allows you to identify it from all other projects. To avoid confusion, use the same name used when saving the page.
• Http address – This should be in the form http://www.abcd.com/ if your root domain is abcd.com.
• FTP address – This address will be provided by your domain host and varies from one host to another. This address should be followed by the directory the webpage should be uploaded to and should be in the form ftp://ftp.abcd.com/public_html/.
• Username and password – you should get this information from your web host.

In a nutshell, NVU removes the complication usually encountered when building a website allowing even unskilled people to design very effective ones.

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